3-Day Digital Marketing Courses Johannesburg
Black Friday Early Special: Now only R7500!
Book now to avoid disappointment!
2019 Dates: 25 – 27 November
2020 Dates: 27 – 29 January
Venue: Regus, 6 Kikuyu Rd, Sunninghill, Sandton, Johannesburg, 2191
Requirements: Delegates are asked to bring a WiFi-enabled laptop to the course.
Included: Certificate, workbook, lunch and refreshments.
During this digital marketing course in Johannesburg you will learn how digital marketing can increase brand awareness, generate more leads and increase sales for your business.
Through practical interactive demonstrations you will:
- Explore and identify the most influential digital marketing platforms for your target audience
- Learn how to integrate tools, tactics and techniques into your digital marketing campaigns and measure the success of your digital marketing strategy
Our digital marketing trainers will also discuss the latest trends, research and case studies to improve your knowledge and skills of using digital marketing for your business.
All delegates receive a certificate of completion, digital copies of course material and unlimited post-course support.
Digital Marketing Courses Johannesburg Outline
The digital marketing course is broken down into a series of modules to help you master the essential disciplines in digital marketing.
Module 1 – Introduction to Digital Marketing
This module introduces the core principles and purpose of digital marketing.
You will be able to develop clear and actionable business objectives for a digital marketing plan.
You will learn how to conduct digital research to gain audience and industry insight and connect effectively with your customers and target markets.
Through this module you will be able to differentiate between inbound and outbound marketing strategies and distinguish between examples of digital media.
It will also explore the difference between traditional and digital marketing helping you realise the benefits of using them in combination.
Module 2 – Website Optimisation
This module introduces key concepts of effective website design and the purpose of website optimisation.
You will understand design principles and best practices for copywriting along with exploring User Experience and User Interface as part of website design.
The Website Optimisation module also covers how to use metrics to capture, track, and measure website activity to develop deeper insights.
Module 3 – Content Marketing
This module introduces you to the principles of content marketing to enable you to create content for the buyer’s journey.
You will explore the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way.
It also covers content creation and curation, along with using scheduling tools and promotion methods.
You will learn the key metrics and tools for measuring the performance of a content marketing strategy.
Module 4 – Social Media Marketing
In this module, you will learn how to build, manage and sustain an active community on the most influential social media platforms.
You will understand all the core features, tools and guidelines for setting up, optimising and posting relevant content on Facebook, Instagram, LinkedIn and Twitter.
You will learn about content sharing, sharing stories, video content and hashtag usage on Facebook, Instagram, LinkedIn and Twitter.
You will learn how to set up social media advertising campaigns with Facebook Ads, Twitter Ads, Linkedin Ads and Instagram Ads.
The module also covers how to extract and report on data from the platforms’ analytics tools to derive deeper audience and campaign insights.
Module 5 – Search Engine Optimisation (SEO)
The SEO module begins with the fundamentals of search engine optimisation and how search engines work.
It explains why it is vital to align SEO objectives with business objectives and how to use keyword and competitor research to attract and engage the right kind of visitors.
You will understand how to boost your position in the organic search rankings and generate more inbound leads for your website.
Module 6 – Paid Search using Google Ads
In this module, you will learn about the fundamental concepts of PPC advertising.
You will learn how to set up a Google Ads account, interact with the Google Ads interface, conduct keyword research and implement and manage campaigns using Google Ads.
You will understand the concepts of bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns.
It also covers conversion tracking and how to measure and report on the performance of paid search campaigns using Google Analytics.
Module 7 – Display & Video Advertising
In this module, you will learn about the concepts of display and video advertising.
You will learn how to create a YouTube channel, manage video content, identify ad formats available for the Google Display Network and how to set up and manage campaigns.
By the end of the module, you will be able to identify the metrics and tools to analyse and optimise the effectiveness of campaigns.
Module 8 – Email Marketing
In this module, you will learn about email marketing tools, techniques, subscriber lists and email design best practices.
It also covers how to create, test, and optimize an email campaign that maximises open and Click-Through-Rates (CTR).
You will be able to create campaigns that will generate leads, retain customers and inspire brand ambassadors.
By the end of this module, you will understand the legislation and regulations surrounding data protection and the protection of personal information act (POPI).
Module 9 – Digital Analytics
In this module you will learn how to setup and configure Google Analytics and install tracking codes to glean insights about traffic and audience.
At the end of the module, you will be able to use Google Analytics reports and features to monitor and analyse digital campaigns.
Module 10 – Digital Marketing Strategy
The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.
It demonstrates how to set clear and actionable objectives and measurable Key Performance Indicators (KPI’s) as well as the key research activities to undertake to guide channel selection and messaging.
It also explains how to develop a creative strategy based on campaign research to engage an audience and deliver on campaign goals.
By the end of the module, you will know how to execute a digital marketing strategy supported by a channel plan, a paid media plan, a campaign action plan, and strategy documentation.
Why You Need To Attend Our Digital Marketing Course In Johannesburg
Digital technologies have changed the way we work, live and communicate. We know this huge shift can pose challenges for any business.
With nearly 30 million of South Africa’s population accessing the internet on a daily basis, the impact of digital and social media is undeniable.
Knowing how to use digital channels to distribute content, engage with customers online and drive traffic to your website is crucial to business success.
That’s why we have designed our digital marketing courses that can make a difference in your life.
How You Will Benefit
Upon completion of this digital marketing course, you will be able to:
- Develop a digital marketing strategy and understand how to analyse and optimise your overall digital marketing activities
- Increase your website’s visibility through SEO techniques and drive qualified traffic to your website through PPC advertising
- Our digital marketing courses can help you stand out from the crowd and highlight your capabilities as a marketing professional.
- We work with digital marketing industry experts to design and develop standards that define the digital skills and capabilities required of today’s marketing professionals.
- Our courses deliver best current practice, theory and applied skills in digital marketing, and are recognised and respected across all industry sectors.
Who Should Attend Our Digital Marketing Courses In Johannesburg?
- Our digital marketing courses are suitable for individuals who are responsible for planning, building, executing, managing, and reporting on digital marketing campaigns.
- Our courses are suitable for any level of skill or experience and are designed to prepare you to engage specifically with digital marketing within an overall marketing domain.
- This digital marketing course is also ideal for people who want to start their own digital marketing agency.
What Our Students Say
“Very informative digital marketing course in Johannesburg. Length of the course perfect with enough cheat sheets, hints, templates and insights to take our own companies to the next level in Digital Marketing. Hugh is very knowledgeable. Fun, interactive class. I really learnted a lot!”
Viloshni Govender, Marketing Director, Separation Scientific
“All aspects of digital and online was covered in this 3-day digital marketing course in Johannesburg. The worth of this course is more than any monetary value could ever define. I will be using the theories until I retire. The trainer was very helpful, friendly and shared his knowledge with passion. He listened to all our questions and empowered us to share and chat about learning. Loved it!”
Natania Tesnar, PR Account Manager, Anti-Clockwise Consulting
“You are a rock star! Thank you so much, your training was fantastic. My analytics are great after attending your course. People are now going through my website and we are now starting to push the social media. You taught me loads about getting people to dig deeper into my website, and we did this also through Facebook.”
Tracey Greig, Marketing and Operations Manager, AFSUG
“Thank you for a very informative session that further advanced my understanding of the subject and competencies in digital marketing. Well done Hugh! And thanks Martie for all the communications and assistance throughout, really appreciated!”
Bonga Bucibo, Senior Business Analyst, SABC