3-Day Digital Marketing Course In Johannesburg 2019
Dates: 5-7 August, 30 Sep – 2 Oct, 28-30 October, 25-27 November
Cost: R 9 500
Venue: Regus, 6 Kikuyu Rd, Sunninghill, Sandton, Johannesburg, 2191
Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this digital marketing course is designed to show you how to increase traffic to your website, generate more leads and get more clients.
Through a series of practical exercises and interactive discussions, you will learn to use all the latest digital marketing trends, tools, and techniques to build and implement a digital marketing strategy for your business.
The course is broken down into a series of modules to help you master the essential disciplines in digital marketing.
Module 1 – Digital Marketing Essentials
This module introduces the core principles and purpose of digital marketing. It will enable you to research, set business objectives for campaigns and develop a targeted digital marketing strategy.
Module 2 – Website Optimisation
In this module, you will learn how to build a website with a user experience that is aligned with your business goals.
Module 3 – Content Marketing
In this module, you will learn how to plan and create content that works well for your target audience. You will be able to create a strategy by conducting social listening, competitor analysis, and content audits.
Module 4 – Social Media Marketing
In this module, you will learn about the features and tools to set up, optimize and post on Facebook, LinkedIn, Instagram and Twitter. It will also enable you to build, manage and sustain an active community on these social networks.
Module 5 – Social Media Advertising With Facebook Ads
In this module, you will learn about the opportunities for targeted advertising on Facebook and how to execute advertising campaigns to reach the right audience for your business.
Module 6 – Search Engine Optimisation (SEO)
In this module, you will learn how to enhance your presence on the search engines through on-site and off-site optimization, including how to develop your target keyword list, optimize your website and start a link building campaign.
Module 7 – Paid Search With Google Ads
In this module, you will learn the concepts of Pay-Per-Click (PPC) advertising, how to do keyword research and manage campaigns using Google Ads.
Module 8 – Display & Video Advertising
In this module you will learn about the fundamental concepts of display and video advertising, how to create a YouTube channel, manage video content and identify ad formats available for the Google Display Network.
Module 9 – Email Marketing
In this module, you will learn how to develop a high performing email marketing strategy. It will also ensure that you can design effective emails that generate leads, retain customers and inspire brand ambassadors.
Module 10 – Mobile Marketing
In this module, you will learn about the various mobile products and services and how to use them to build an effective marketing campaign. You will understand the significance of location-based technologies, and opportunities in mobile advertising.
Module 11 – Digital Analytics
In this module, you will learn how to use Google Analytics to evaluate your website traffic, measure the success of your campaigns and use those insights to plan and optimize your marketing budgets.
Module 12 – Digital Strategy
In this module, you will learn how to create an effective digital marketing strategy and how to develop a successful budget plan to measure the ROI for digital activities.
How You Will Benefit
Upon completion of this course, you will be able to:
- Develop a digital marketing strategy, incorporating social media, search and email marketing.
- Understand best practices for search engine optimization (SEO) and social media marketing to implement and analyze targeted campaigns.
- Use industry standard tools to define, measure, and adjust your campaign’s key performance indicators and maximize success.
All attendees receive an attendance certificate, digital copies of course material and post-course support. This course includes lunch and refreshments.
What Our Students Say
“Very informative course. Length of the course perfect with enough cheat sheets, hints, templates and insights to take our own companies to the next level in Digital Marketing. Hugh is very knowledgeable. Fun, interactive class. I really learnted a lot!”
Viloshni Govender, Marketing Director, Separation Scientific
“All aspects of digital and online was covered in 3 days. The worth of this course is more than any monetary value could ever define. I will be using the theories until I retire. The trainer was very helpful, friendly and shared his knowledge with passion. He listened to all our questions and empowered us to share and chat about learning. Loved it!”
Natania Tesnar, PR Account Manager, Anti-Clockwise Consulting
“You are a rock star! Thank you so much, your training was fantastic. My analytics are great after attending your course. People are now going through my website and we are now starting to push the social media. You taught me loads about getting people to dig deeper into my website, and we did this also through Facebook.”
Tracey Greig, Marketing and Operations Manager, AFSUG
“Thank you for a very informative session that further advanced my understanding of the subject and competencies in digital marketing. Well done Hugh! And thanks Martie for all the communications and assistance throughout, really appreciated!”
Bonga Bucibo, Senior Business Analyst, SABC