Social Media Marketing Introduction (Virtual)
Our most popular course is the Social Media Marketing Course where you will learn how social media can help your business to increase brand awareness, get more exposure, generate more leads and increase sales.
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Learn Social Media Marketing
Industry-Led Social Media Marketing Training
Digital Business Academy partners with industry experts and influential marketers to create learning materials that reflect the latest developments and trends in the industry.
Social Media Introduction
Explore key social media platforms and better understand where to focus your efforts, how to connect with a platform’s audience, and how to leverage organic features and paid media to support growth.
Learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content by setting up a content calendar, managing and moderating your posts and analyzing data for insights.
Facebook and Instagram Ads (Meta Ads Manager)
Learn how to structure campaigns in Meta Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your campaigns.
Social Video (YouTube Shorts, Insta Reels, TikTok)
Focusing on YouTube Shorts, Instagram Reels and TikTok you will learn how to set up, customise, and manage your channels, implement an effective creative strategy to build an online audience using short form video.
Social Media Strategy
In this module, you will learn how to plan and create a social media marketing strategy. You will learn how to set measurable objectives for your strategy, analyse and track your activities, and finally how to execute your strategy, and how to measure its impact and performance.
How It Works
When you register for any of our courses you will gain access to our exclusive resources that will assist you throughout your learning journey.
Virtual Course Duration
- 1The virtual course consists of 1 day of expert instruction from 9h00 - 16h00 designed to build a well-rounded foundational digital marketing skill set.
- 2Our courses are 100% virtual and you can attend from the comfort of your home.
5 ★ Reviews
Trusted by Leading Companies
We have helped more than 4000 students and 250 companies to develop their digital skills and advance their careers.
We support all popular payment methods in South Africa.
R 3 000
You will receive an invoice after payment is received.
Limited spaces available.
What Our Students Are Saying
Very interesting and more informative. Lots of practical examples. I have learnt a lot and am now ready to develop a social media strategy for our organisation. Excellent, and will recommend to others.
Great course and a necessity for all marketers! It is empowering and gives us great insights on the subject. The course was presentation was easy to follow.
Hugh McCabe is very knowledgeable, down to earth and professional in his approach. Made difficult concepts and processes easy to understand. I feel like I have learnt a lot in terms of the digital and social media landscape, the platforms available and how to use them every day for both our company and clients.
About the Instructor
Hugh McCabe | Digital Marketing Specialist
Hugh McCabe has worked as a digital marketing consultant and trainer since 2008. He brings a wealth of knowledge, skills and experience to help businesses increase brand awareness, generate more leads and grow their sales with digital and social media marketing methods.
Virtual course consists of 1 day of expert instruction from 9h00 - 16h00 designed to build a well-rounded foundational social media marketing skill set.
Our courses are 100% online and self-paced. You don’t have to put your life on hold while learning and you can set your own study schedule.
Courses can be started on the date that is displayed on the website course page.
No, all course resources are available online. You will get access to an online library with content including Articles, Toolkits, Templates, Case Studies, Podcasts & much more.
We offer student support via email and our own private Facebook Group.
There are many payment options available at Digital Business Academy that you can choose from:
- Credit & Cheque Cards issued by Visa and Mastercard.
- Instant EFT by Payfast allows online shoppers with access to internet banking to make an Electronic Funds Transfer (EFT) that gets instantly verified.
- Mobicred online account gives you access to credit, paying online through Payfast.
- Masterpass a free digital wallet from Mastercard.
- Debit cards issued by Maestro and Visa Electron, paying online through Payfast.
- SnapScan ‘scan to pay’ contactless payment apps.
- RCS Store Cards (including RCS, Game, Cape Union Mart, Makro, Builders and CTM cards) online purchases through affordable and flexible payment terms.
- Zapper is a free ‘scan to pay’ app.
We offer special discount for employers who want to sponsor the fees of their employees' courses.
All available dates for our short courses are shown on the specific course page. Private tailored courses can be booked on your preferred dates and subject to availability of the facilitator.
Yes, we offer customised in-house to staff and companies. We have worked with and trained delegates from over 400 companies such as government, non-profit organisations, corporates, small and medium businesses. For more information contact us at: email@example.com
No prior experience is required, but it is recommended that learners are comfortable with basic computer skills, such as managing files, using third-party online programs, and navigating the internet through an online browser.
We offer various payment and installments options. For refunds and cancellations please refer to our Terms and Conditions and Refunds pages.
No matter what course you attend you will become a member of Digital Business Academy Community. This gives you access to resources and materials which will enable you to continually develop your knowledge. We also provide post course support where you can contact the trainer via email for further assistance.
Our short courses are not accredited. As a private online education provider that offers short courses it is not required to be registered with the Department of Higher Education (DHET).
Short courses are NOT accredited by the Council on Higher Education (CHE) or SAQA and, as such, are not qualifications. This means that they are not credit-bearing and should not to be confused with Higher Certificate or Diploma programmes.
Doing a Short Course is a strategic move that you can undertake to improve your knowledge, skills, and marketability within a specific field. A short course primarily develops and enhances your skills. A short course helps you to continue your education and become a lifelong learner, someone that is always growing and developing. Studying will keep you up to date with the latest developments in business management, as well as newer technologies involved in the process. Staying ahead of the curve will allow you to ensure that you and your department are performing at peak levels.
In respect of B-BBEE, a measured entity is entitled to include 25% of its costs associated with non-accredited training as part of its annual Skills Development Spend.
You can email us at firstname.lastname@example.org.