Search Engine Optimisation (SEO)
This digital marketing course teaches you the most in-demand skills companies fight over.
Become great at Search Engine Optimisation (SEO)
Through dynamic lectures and case studies, our digital marketing experts will help you to explore and identify the most influential digital marketing platforms for your target audience, learn how to integrate tools, tactics and techniques into your digital marketing campaigns and measure the success of your digital marketing strategy.
Industry-Led Digital Marketing Training
Digital Business Academy partners with industry experts when building all of our courses, ensuring every course covers the latest industry-relevant topics and tools businesses need. We continue to work with our network of experts to update our courses so they're always up to date.
Introduction to Digital Marketing
Learn foundational digital marketing concepts, including marketing strategies, brand positioning and user research, enabling you to craft marketing content that persuasively connects with your target audience and improves your digital marketing efforts.
Learn how to build and publish a well-designed, high-performing and optimised website that is aligned to your business goals.
Learn how to plan and create content that works well for your target audience. You will learn about the buyer’s journey and be able to create a content marketing strategy by conducting social listening, competitor analysis, and content audits.
Social Media Marketing
Learn how to create content on the most influential social media platforms such as Facebook, Instagram, Twitter, TikTok and LinkedIn.
Search Engine Optimisation (SEO)
Learn how search engines work and how to use keyword and competitor research to boost your position in the organic search rankings and generate more inbound leads for your website.
Paid Search With Google Ads
Learn how to set up a Google Ads account, interact with the Google Ads interface, conduct keyword research and implement and manage campaigns using Google Ads.
Display & Video Advertising
Learn about the fundamental concepts of display and video advertising, how to create a YouTube channel, manage video content, identify ad formats available and how to set up and manage campaigns.
Learn about email marketing tools, techniques, subscriber lists and email design best practices.
Digital Analytics with Google Analytics
Learn how to set up and configure Google Analytics to evaluate your website traffic, measure the success of your campaigns and use those insights to plan and optimise your marketing budgets.
Digital Marketing Strategy
Learn how to create an effective digital marketing strategy and how to develop a successful budget plan to measure the ROI for digital activities.
Build a Digital Marketing Portfolio
Showcase everything you've learned with a real-world digital marketing portfolio project. During every class, you'll be provided with clear steps to iteratively develop your final marketing project.
LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t. Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.
5 ★ Reviews
Trusted by Leading Companies
We have helped more than 4000 students and 250 companies to develop their digital skills and advance their careers.
We support all popular payment methods in South Africa.
R 9 500
Includes certificate of completion, after course support, workbooks, templates and guides.
What Our Students Are Saying
Thank you for a very informative course. Length of the course was perfect and provided us with enough cheat sheets, hints, templates and insights to take our own companies to the next level in Digital Marketing. Hugh McCabe was very knowledgeable and shared his knowledge freely with us which was great. Fun, interactive class and I learnt a lot!
The course is very informative and Hugh McCabe is very helpful and passionate about his work. The training course will add a vast amount of value to my business and practice. It will also give me the competitive edge. The technological changes render all old technology obsolete, so digital marketing is a course that every marketer should equip themselves with. Thank you Hugh McCabe and Digital Business Academy!
Hugh McCabe is very knowledgeable, down to earth and professional in his approach. Made difficult concepts and processes easy to understand. I feel like I have learnt a lot in terms of the digital and social media landscape, the platforms available and how to use them every day for both our company and clients.
About the Instructor
Hugh McCabe | Digital Marketing Specialist
Hugh McCabe has worked as a digital marketing consultant and trainer since 2008. He brings a wealth of knowledge, skills and experience to help businesses increase brand awareness, generate more leads and grow their sales with digital and social media marketing methods.
On average students take 8 weeks to complete the training. However, if you need longer to complete the course you will be able to.
- Continue working while you study online.
- Be in control of your own time with a flexible schedule.
Courses can be started on the date that is displayed on the website course page.
No, all course resources are available online.
We offer student support via email and our own private Facebook Group.
There are many payment options available at Digital Business Academy that you can choose from:
- Credit & Cheque Cards issued by Visa and Mastercard.
- Instant EFT by Payfast allows online shoppers with access to internet banking to make an Electronic Funds Transfer (EFT) that gets instantly verified.
- Mobicred online account gives you access to credit, paying online through Payfast.
- Masterpass a free digital wallet from Mastercard.
- Debit cards issued by Maestro and Visa Electron, paying online through Payfast.
- SnapScan ‘scan to pay’ contactless payment apps.
- RCS Store Cards (including RCS, Game, Cape Union Mart, Makro, Builders and CTM cards) online purchases through affordable and flexible payment terms.
- Zapper is a free ‘scan to pay’ app.
We offer special discount for employers who want to sponsor the fees of their employees' courses.
All available dates for our short courses are shown on the specific course page. Private tailored courses can be booked on your preferred dates and subject to availability of the facilitator.
Yes, we offer customised in-house to staff and companies. We have worked with and trained delegates from over 400 companies such as government, non-profit organisations, corporates, small and medium businesses. For more information contact us at: firstname.lastname@example.org
No prior experience is required, but it is recommended that learners are comfortable with basic computer skills, such as managing files, using third-party online programs, and navigating the internet through an online browser.
We offer various payment and installments options. For refunds and cancellations please refer to our Terms and Conditions and Refunds pages.
No matter what course you attend you will become a member of Digital Business Academy Community. This gives you access to resources and materials which will enable you to continually develop your knowledge. We also provide post course support where you can contact the trainer via email for further assistance.
Our short courses are not accredited. As a private online education provider that offers short courses it is not required to be registered with the Department of Higher Education (DHET).
Short courses are NOT accredited by the Council on Higher Education (CHE) or SAQA and, as such, are not qualifications. This means that they are not credit-bearing and should not to be confused with Higher Certificate or Diploma programmes.
Doing a Short Course is a strategic move that you can undertake to improve your knowledge, skills, and marketability within a specific field. A short course primarily develops and enhances your skills. A short course helps you to continue your education and become a lifelong learner, someone that is always growing and developing. Studying will keep you up to date with the latest developments in business management, as well as newer technologies involved in the process. Staying ahead of the curve will allow you to ensure that you and your department are performing at peak levels.
In respect of B-BBEE, a measured entity is entitled to include 25% of its costs associated with non-accredited training as part of its annual Skills Development Spend.
You can email us at email@example.com.
Whether you’re building your skill set or your career, we have a range of courses to help you take your next steps — and succeed.
Connect with our team to learn more about our offerings.