25 Fantastic Facebook Marketing Tricks & Tips

Written by Martie McCabeBlog


Facebook marketing has come a long way since its early days, and it is progressing at a break-neck speed. Take a look at some Facebook marketing tricks and tips to stay ahead of the curve.

It was the original social network to release advertisements. Facebook set the example of how ads are run on social networks. Countless companies depend on Facebook for their strategy.

Facebook is the best social media network for companies who want to grow their influence. There are more than 2.32 billion monthly active Facebook users globally as of the fourth quarter of 2018.

No other social network can achieve these types of quantities.

In 2019 it is even more vital than ever for companies to make certain that their Facebook marketing strategy is in place to fully take advantage of what Facebook has to offer in terms of promoting one’s product or service. It is also necessary to upskill their employees through Facebook Ads courses.

Utilize Your Cover Photo

facebook marketing

Updating your cover photo often with new product lines, promotions or seasonal content.

This ensures potential fans and shoppers coming to your page, will see your latest and most popular content. The result is getting their attention straight away.

With apps like Canva ( It is a graphic-design tool website, where you use a drag-and-drop format. It provides access to over a million photographs, graphics, and fonts). Pablo (Created by Buffer provide people with a tool to create beautiful images they can share on social media and it is completely free).

Optimize Your Images

One of the best marketing tips for Facebook is that you need to make sure that you put up some quality images on your Facebook business page.

Social networks are very visual and even more when you are doing Facebook marketing.

From your profile picture, cover photos to your updates — all images should be as captivating as possible to convey to people the message of what your business is all about.

Complete The About Page

It is surprising to see how many Facebook about sections is left empty. Completely filling the About page of your business page is very important.

Your Facebook business page is often the first place your visitors go to after a Google search.

Quality Over Quantity

Did you know? Every 60 seconds there are 317,000 status updates and 54,000 shared links uploaded to Facebook? And that’s just updates and links!

Share And Tag Other People’s Content

You should share other pages and people’s content just as much as your own – and remember to tag them when you do!

Let Your Followers Inside. Use Facebook the biggest social media platforms to build your brand, and advertise sales as part of your social media marketing strategy

Want to make the most of your organic reach? Tag your followers when sharing UGC, or tag partner businesses, publications or Facebook pages you’re working with.

Tag Other Accounts

If you have posts with external links, remember to tag the accounts you are linking to.

It sends traffic to the other site and develops your relationship with that business. This helps as well if you’re trying to build a partnership or get someone to notice your business.

Respond Quickly

Get into the habit of frequently checking your Facebook page and replying to as many as possible comments.

Even if you only do this occasionally, you’ll demonstrate that you care and that you’re paying attention. Encourage all your followers to make their voices heard.

Don’t Underestimate Instant Replies

Not everyone has a big budget to get in on growing AI and BOT tech, but Facebook’s Instant Replies are the next best thing. Many customers now opt for communicating with brands directly through Facebook as opposed to emailing customer support.

Benefits Of Social Media And Facebook Marketing

Use your Facebook page to show what really happens in your business each day.

Upload pictures of devoted customers or of your employees socializing at a staff function, or helping a client.

If you want to ask questions, use photo captions in your posts.

This is an easy way to drive photo likes, but great for comments, too.

Pin A picture From Facebook To Pinterest 

If you want to pin a picture from Facebook to Pinterest, click on the FB picture to pin, right-click and choose ‘view image’. Check if the .jpg URL is in your address bar, then Pin it.

Use Facebook Page Insights To Monitor Progress

Regular Facebook updates are only half of the job done. The other half is monitoring your metrics to determine trends in engagement so that you know precisely what you are doing right (and what you are doing wrong).

The greatest tool for this job is Facebook’s internal analytics tool called the Facebook Page Insights.

Page Insights offers users a clear picture of how your business page was doing over the last week with information on the following:

  • Number of page likes/unlikes
  • Post Reach
  • Engagement
  • Comments
  • Shares

Social Media Monitoring

Double down on past successes. Recycling, or reposting previous successful content is a strategy marketers often miss. To save yourself time and energy, try reposting content that has performed well in the past.

Social Media For Business

Promote your Page in your email signature.

Social media has transformed the rules of marketing.

Customers and clients now presume to have lively dialogues with companies that they work with. If your business is active on social media, add links to all of these profiles in your email signature.

Most importantly every single email signature should also have a link to your company’s website.

Facebook Marketing Strategy

Run a Facebook competition.

A Facebook competition is the perfect way to have fun and engage with your followers, it also is a great way to use Facebook Marketing. Awesome prizes and fun rules will ensure your challenge is shared between your followers and their friends also.

Share User-Generated Content (UGC).

Make your followers part of the fun.

Devoted followers are continuously generating content that includes the brands they love. Include them by sharing the content they’ve created for your brand.

Not only will it make your admirers feel vital, but it will also help with the amount of work at the same time.

Share UGC and Testimonial Posts

When it comes to building a sense of community around your brand, nothing beats sincere UGC (user-generated content) and testimonials.

Not only is this a great technique to include your followers, integrating UGC into your Facebook marketing content aids to entertain, improve confidence and ultimately grow sales.

Make Your Image Ads More Engaging

As you can see from the previous point and using some Facebook page tips and tricks 2019, UGC is a good way to stand out from the crowd.

This is not just because they make for trustworthy testimonials, but because these images are unique enough to break through the thousands of daily ads.

Don’t Forget About The Weekends

Just because we don’t work on weekends doesn’t mean our fans aren’t on Facebook.

By using effective Facebook marketing tips like the scheduling feature. you can post a bit of content over the weekends. It’s all about staying consistent.

Time Your Posts Correctly

You should also consider the timing of your Facebook posts.

Not many people realize this, but there is such a thing as the most opportune time when posting updates as opposed to just randomly dropping content on your Facebook page.

So how do you do just that?

You can get information on the best times to publish a Facebook post via your Page Insights screen. To access this feature, click on the “Insights” tab at the top of your Facebook business page.

Social Media Campaign Ideas

A wonderful Facebook marketing tip for small business is to use hashtags.

Include your business in the daily trends by joining in on the hashtags. Hashtags include, tag and categorize your updates in the global conversation.

Always keep your hashtags specific to your industry in order to benefit most from them.

Positive Effects Of Social Media

Encourage reviews. Encourage your fans to leave honest reviews about their experience with your business.

Both positive and negative comments and reviews are important as it gives you vital feedback about your business or product.

Keep Posts Short

Posts with less than 250 characters have shown to get about 60% more engagement.

Upload Videos Directly To Facebook

When posting videos, rather upload the original file, rather than embed a YouTube URL.

Go Live

Unless you’ve been living under a rock for the last two years, you probably already know just how important video content is to Facebook marketing.

One of the best video content reach you can get is with Facebook’s live video.

According to Livestream stats, 82% of brand audiences prefer live video over any other form of social media posts.

Decide whether you want Facebook biggest social media platforms fans to message you privately.

Enable the messages feature so that your Facebook fans can message you privately directly through your page.

This is done by going to your settings, clicking on “General” on the left-hand column, and then look for “Messages” on the list of results.

Social Media For Business

Create a business Page, not a personal profile. This will be (and look) more professional and credible to your target market. Generally, people trust businesses more than individual people.

Ensure that your Facebook business page falls under the right classification. This is an excellent example of using Facebook business page tips and tricks.

Choose from the following 6 types:

  • Local business or place
  • Artist, band or public figure
  • Company, organization or institution
  • Entertainment
  • Brand or product
  • Cause or community

Pro Tip

On planning your Facebook page’s ‘organic’ content; remember the 80:20 rule.

Make sure only 20% of the content is promotional marketing, while the rest of the 80% is fun, exciting, informative, value-add posts.

Tell A Story

Telling a story will help you get additional awareness and build stronger connections with your target audience.

This will benefit you to get more ad clicks. You can use storytelling even for your paid Facebook marketing campaigns.

Use The CTA (Call to Action) Button

One more feature that several marketers will be likely to overlook when undertaking online marketing through Facebook,  is to include a simple CTA button on every single business page.

If you do not have a CTA button throughout your website, then you are leaving a substantial sum of money on the table.

By adding a Facebook Page button or link to your email signature, is one of the best marketing tips for Facebook. Use it so you can send some traffic from the people you communicate with to your Facebook Page, which will also show your business to these people.

Click here: Social media courses to learn more.

Topic: Facebook Marketing

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