1-Day Social Media Marketing Course
Dates: 2019: 5 November, 28 November
2020: 21 January
Cost: R 2 950
Venue: Regus, 6 Kikuyu Rd, Sunninghill, Sandton, Johannesburg, 2191
Requirements: Delegates are asked to bring a WiFi-enabled laptop to the course.
Included: Certificate, workbook, lunch and refreshments.
During this social media marketing course in Johannesburg you will learn how social media marketing can increase brand awareness, generate more leads and increase sales for your business.
Through practical interactive demonstrations you will:
- Explore and identify the most influential social media platforms for your target audience
- Learn how to integrate tools, tactics and techniques into your marketing campaigns and measure the success of your social media marketing strategy
Our social media trainers will also discuss the latest trends, research and case studies to improve your knowledge and skills of using social media marketing for your business.
All delegates receive a certificate of completion, digital copies of course material and unlimited post-course support.
Social Media Marketing Course Outline
The social media marketing course is broken down into a series of modules to help you master the essential disciplines in social media marketing.
Module 1 – Social Media Introduction
In this module, you will learn all about the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer.
You will be able to identify the benefits of social media marketing and understand the techniques and best practices to build, manage, and sustain an active social media community.
You will learn how to select and prioritise different goals for your organisation, your customers and your products and services.
Lastly you will understand how to implement appropriate privacy settings across your social media, and develop profiles that engage across a range of social media platforms.
Module 2 – Social Media Research
In this module, you will gain an understanding of the importance of social research, the importance of audience research.
It will equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.
You will gain the ability to derive valuable insights from research data.
Module 3 – Content Creation
In this module, you will learn about the concept of engaging with and acquiring customers using the creation and sharing of content.
You will get the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.
You will also learn how to distinguish between the different content formats available on social media channels.
Module 4 – Content Outreach
In this module, you will learn the concept of content seeding and how to use content effectively over multiple social platforms.
You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.
Lastly you will learn how to measure the effectiveness of content on social media.
Module 5 – Facebook for Business
This module provides you with a comprehensive understanding of the fundamentals of Facebook and its value to marketers.
You will learn how to build a Facebook Page for your business and how to use Facebook as a platform for community building, content marketing and brand promotion.
You will learn all the various aspects to Facebook for Business, such as Facebook Ads where you will become successful in planning and delivering a Facebook Advertising strategy, including monitoring and ongoing measurement.
Module 6 – LinkedIn for Business
This module focuses on the LinkedIn platform to build and develop professional connections with your target audience.
You learn how to use features such as Company pages and Showcase pages, to build your company presence on the platform.
Finally, it teaches you how to use analytics with LinkedIn to measure the success of your campaigns.
Module 7 – Twitter for Business
This module shows how to set up and customise a Twitter account, and how to take advantage of the platform’s key features.
It teaches you how to use Twitter Ads Manager to run campaigns and outlines the different ad formats available on Twitter.
Finally, it provides you with the knowledge to leverage Twitter Analytics to analyse and optimise your Twitter campaigns.
Module 8 – Instagram for Business
In this module, you will learn how to manage an Instagram account and use the features available of Instagram effectively for a business.
You will learn how to develop a successful Instagram marketing strategy, create fully optimised posts, how to target the right audience, run content marketing and advertising activity, and measure its impact.
It also covers how to run engaging ad campaigns and provides you with the knowledge to analyse performance on by using analytics tools.
Module 9 – YouTube & Social Video
This module will introduce you to the concept of social video marketing and its growing importance for today’s online consumers.
Focusing on YouTube you will learn how to set up, customise, and manage a YouTube channel, and how to use the platform’s features effectively.
You will learn how to implement an effective creative strategy for a YouTube channel, build an online audience using video and use advertising and analytics to enhance the performance of videos.
Module 10 – Social Media Tools
In this module, you will learn about the various social media software, tools and services to build an effective marketing campaign.
Module 11 – Social Media Analytics
In this module, you will learn how to evaluate your social media insights and measure the success of your campaigns to plan, optimise and reach your return on investment.
Module 12 – Social Media Strategy
In this module, you will learn how to plan and create a social media marketing strategy.
It covers topics on how to conduct research for a social media marketing campaign including audience research, competitor research, and social listening.
You will learn how to set measurable objectives for a social media marketing campaign and measuring and improving the performance in your social media marketing strategy.
Why You Need To Attend Our Social Media Marketing Course
Social media technologies have changed the way we work, live and communicate. We know this huge shift can pose challenges for any business.
With nearly 20 million of South Africa’s population accessing social media platforms on a daily basis, the impact of social media is undeniable.
Knowing how to use these channels to distribute content, engage with customers online and drive traffic to your website is crucial to business success.
That’s why we have designed our social media short courses that can make a difference in your life.
How You Will Benefit
Upon completion of this social media marketing course, you will be able to:
- Develop a social media marketing strategy, incorporating content, social networks and social tools for your business.
- Our social media courses can help you stand out from the crowd and highlight your capabilities as a marketing professional.
- We work with social media industry experts to design and develop standards that define the digital skills and capabilities required of today’s professionals.
- Our courses deliver best current practice, theory and applied skills in social media marketing, and are recognised and respected across all industry sectors.
- Start your own social media agency and manage multiple clients’ social media marketing campaigns.
Who Should Attend Our Social Media Courses?
- Our social media courses are suitable for individuals who are responsible for planning, building, executing, managing, and reporting on social media marketing campaigns.
- Our courses are suitable for any level of skill or experience and are designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.
- This social media marketing course is also ideal for people who want to start their own social media agency.
What Our Students Say
“I first attended the social media essentials course in 2018 and the results of our organisation’s social media channels were very impressive in such a way that my manager suggested I attend the Social Media Advanced course. I have learned a lot and am ready to take on all our social and digital work going forward. Excellent service from the academy!”
Esther Mahlalela, Save the Children SA
“Excellent course, very relevant to the changing business and social environment around us. Good exposure to the social and digital ‘ecosystem’ we operate in, both professionally and socially. Good roadmap provided to initiate our exposure and activity within the digital and social media landscape. Will send more staff within UVEX Safety, definitely.”
Christo Nel, Director UVEX Safety
“Thank you for an extremely informative course. Very interesting. I learnt a lot and feel that it definitely added value to my business. Very well presented, excellent venue.”
Michele Michie, Dynamix Staffing Solutions
“It was a great opportunity to learn about social media, especially advertising on Facebook. It was a great workshop and would like to come for more. I got more insight on LinkedIn and Twitter.”
Margaret Busangabanye , Artifact Advertising
“The social media marketing course is very informative, and also very enjoyable. After the course I feel more confident to go back to my office and plan and implement our social media strategy. I would definitely recommend this course to anyone in a marketing department within a company.”
Kea Sekgome, Loads Of Living
“It was a very insightful social media marketing course. The practical delivery was good and experiential for hands on practice and implementation. It was certainly worthwhile.”
Faith Marck, Marketing Manager,OpenServe
“Great course and a necessity for all marketers! It is empowering and gives us great insights on the subject. Hugh is very clued up on the subject and makes it easy to follow.”
Nomali Zungu Marketing Analyst Beckman Coulter-SA