About 281 billion total business and consumer emails were reportedly sent and received per day in 2018. Email marketing is an exciting and personal way to connect with your customers.
Still contemplating whether Email Marketing is or is not something for your business? Let us give you 11 whys and wherefores why Email Marketing is a channel you should not be disregarding.
Email marketing is one of the oldest branches of digital marketing. As such, countless posts and articles have been written about it, so much so that today you don’t really know what works and what doesn’t.
- Is email marketing dying?
- Do millennials and GenZers hate their inboxes?
- Can spam filters mean the end of one of your campaigns?
- Do short subject lines beat longer ones? ↔
- Is sending an email on a Friday at 18.00pm OK?
- How often should you send email before your entire list blocks you?
This is everything you need to know about email marketing in 2019! Read the full article.
A big part of inbound marketing is converting visitors into subscribers or leads. I decided to put together a pretty comprehensive guide on how I look at email capture when auditing or building a strategy, using a framework from journalism: the 5 W’s (who, what, when, where, why – and how).
It covers everything from deciding who you’re targeting and with what offer, all the way to how you collect the information (what type of form or lead capture) and how to optimize/improve your approach when you get some data rolling in. Read the full article.
Though simple in its approach, email marketing continues to get major results. This is mainly due to the sheer volume of people who use email every day and their receptiveness to communicating with brands through this medium.
It’s an amazing opportunity to connect with prospects, nurture leads, build trust and inevitably convert subscribers into customers. But to get the most out of it and avoid needless mistakes, it’s crucial that you pay attention to certain email marketing metrics.
And that’s what we’re going to cover in this post. Here we’ll discuss at length the most vital email marketing metrics to analyze to increase engagement and conversions. Read the full article.
Big companies (I’m talking 7-8 figure a year eCommerce businesses) have between 25% and 40% of their revenue coming from email. Even today with all the Messenger bots and live chats and stuff, it still remains the #1 communication channel you have between you and your customer. Read the full article.
Email personalization is more than sending a plain text template. When you send a 1:1 email, you consciously have all the context of your recipient in mind. When sending an email at scale, you need to replicate this context in your email tool for every recipient (hundreds, thousands, millions of them…).
So scaling email personalization is a data problem. Not a marketing problem. Not a design problem. Here are the five tactics we see data-driven teams using to scale personalized email. Read the full article.
We started with an idea to send pictures of me to potential customers with *their* company logo on my t-shirt. We mashed together a bunch of micro-services (for free!) to test whether it worked. And it did! Then we scaled it up and emailed THOUSANDS of companies, each one receiving a photo of me with their brand plastered across my t-shirt.
I now have a folder with 100+ emails telling me it’s the best cold email they’ve ever received. Plus, we generated a ton of traffic and revenue. Read the full article.
A deep look at how B2B companies can use data for personalization and segmentation of their email and nurture campaigns. Especially interesting is when these companies are able to combine first-party usage data with third-party tech or demo/firmographic data. Read the full article.
Getting existing customers to fill out surveys is a pain. If you’ve been working in Marketing, chances are you’ve probably faced this problem more than once.
It’s a pain because most people, especially in B2B space, don’t want to spend their time taking surveys. Plus, it’s becoming more and more difficult to connect with people because of the email overload in our inbox every day. This is where personalization can make a real impact.
At Lemlist, we’ve decided to launch a campaign to a segment of our power users with the sole purpose of getting to know them better. Using personalized landing pages in our outreach campaign was the key component in our strategy that helped us drive a 59% response rate. Read the full article.
The subject line is the first thing that your subscribers or customers see in their inbox when they receive an email from you. You might think that crafting an email subject line is easy. Right? But as you write your marketing emails, don’t ever leave the subject line to chance. The best subject lines are short, descriptive, and give the reader a reason to explore your message further.
Ready to become an email marketing ninja? Use these subject line best practices that make your email campaigns not only effective but also result in higher conversions. Read the full article.
When Brian Anderson first messaged Charlie Liang from Engagio to ask for a meeting, he couldn’t predict that his email would go viral. Not only did Charlie agree to meet with Brian, but he also featured the email and image in his LinkedIn post, “The Best Sales Prospecting Email Ever” with over 1,000 likes and 241 shares.
Here’s a look at how that email could have been automated at scale. Read the full article.
Email marketing is one of the most popular ways of communication with customers. Every day around the world people send 269 billions of emails. This crashing number can raise a question of whether it can be still an effective method of increasing sales.
Nevertheless, 80% of retail professionals admit that email marketing is their greatest driver of customer retention. Additionally, 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Hence, there is no doubt that you should continue or start including email in your marketing strategy.
Find out how to run a successful email campaign! Read the full article.