Digital Today 10 July 2019

Today we look into marketing news and insights concerning content marketing, search engine marketing, digital marketing and video marketing.

“Good marketing makes the company look smart. Great marketing makes
the customer feel smart.”
– Joe Chernov

Content Marketing

How To Do A Content Audit To Reveal Hidden Gems – Jeff Bullas

The year 2019 introduced Marie Kondo and her famous KonMari Method of decluttering. Some call it phenomenal, but Kondo herself considers it as life-changing magic.

Made to be applied for just belongings, the KonMari method has been applied to personal lives, relationships, careers, and whatever aspect you need cleaning up. But what about in the digital world? Read the full article.

Why Net-New Content Creation Makes Sense – Top Rank Blog

Consistent quality content creation comes with the territory; it’s an integral part of your B2B content marketing strategy. Content is how we reach, help, and educate our buyer audience.

Furthermore, as buyers and buyer committees evolve, there’s always going to be a place for net-new creation. Read the full article.

3 Creative Ways To Recycle Social Content – Ignite Social

The task of creating engaging, effective social content can feel daunting without unlimited time and resources, but you shouldn’t always have to feel like you’re starting from scratch with each and every post.

There are ways for recycling social content that is already at your fingertips with a few simple tweaks. Let’s get into it. Read the full article.

Little Known Copywriting Methods – Amy Porterfield

Writing copy can be tough. So tough. I wrote ALL my own copy for years, and while it did slowly get easier, I wish I’d known then what I know now about how to make the words flow. My friend and copywriter, Ry Schwartz, taught me that effective copy isn’t about coercing people into buying from you — it’s about transforming their BELIEFS.

Helping someone go from disempowered to confident — that with your help, they can reach their goals — requires a fundamental shift in perception. Read the full article.

The Worst Content Marketing Advice – Content Marketing Institute

We asked the experts presenting at Content Marketing World 2019 to share the worst content marketing advice they ever received or heard. They had a lot to say.

The thoughts they share form a don’t-do-this guide covering everything from strategy and SEO to quantity and quality. Just do it! Read the full article.

How To Get Wider Distribution Of  Your Content Marketing News – Sherpa

There is no magic “content syndication” button. But with a smart approach, you can bring more attention to your brand’s content and ultimately find the results you seek.

Here are insights from four smart marketers to help you do just that … The absolute biggest key to getting content syndicated is to make sure that it’s something valuable to your intended audience(s). Read the full article.

How To Write A Blog Post: The Definitive Guide 2019 – Backlinko

A complete resource that covers EVERYTHING. Why It Works. Your guide gives someone everything they need to know about a topic… in one place. So there’s no need for people to read 18 different posts.

Once they find your guide, they have everything they need to know. It’s also great for getting backlinks. That’s because bloggers will link to your guide when they write about your topic. Read the full article.

How To Assess Your Content Performance – Convince and Convert

Content analysis is a marketing task that’s never really complete. You need to come back to your old content, again and again, to see what should be updated, which new visibility opportunities can be pursued and how to better optimize it for more conversions.

With that in mind, there’s no set list of tools you should be using again and again. New tools bring new analysis methods and, hence, new ideas. Read the full article.

10 Effective Tactics For Promoting Your Content – Marketing Profs

Even when you create great content, it might never be seen if it’s not promoted and shared. Content promotion is critical to the success of every piece of content as well as being crucial to the success of your content strategy in general.

The more views your content has, the more likely you are to make a sale. To make sure content gets seen and has a chance at generating leads, use these 10 unpaid, organic content promotion tactics. Read the full article.

38 Ways To Boost Content Confidence Every Time – Copyblogger

The life of a content marketer is always intense. The deadlines, the flow of ideas, the juggling of writing, promotion, and business needs. To keep producing, you need to protect your content confidence.

And this week, we shared 38 ways to do that. Read the full article.

Search Engine Marketing

4 Ways To Improve Google Remarketing Conversion Rates – AdEspresso

Just adding on a remarketing campaign in it’s most basic static form can boost conversions and increase your display ROI by as much as 100%. But simply showing the same ad to all of your visitors, no matter what product page they have seen, whether they have purchased or not, won’t give you the best remarketing has to offer.

By using the strategies in this post, you will learn how to show more relevant ads to every unique website visitor, and make the absolute most of your Google ads remarketing campaigns. Read the full article.

Improve Your Google Ads Quality Score – Digital Marketing Institute

Google Ads, previously known as Google AdWords, is a digital marketing platform created by Google in the year 2000. At its launch, only 350 advertisers were using the service to build brand awareness.

Today, Google Ads has more than 1 million marketers and is a multi-billion dollar extension of the company. With so many marketers using the advertising service to increase traffic and ROI, Google Ads has become a highly-competitive landscape.

Those who don’t use every resource available to their advantage are less likely to succeed. Read the full article.

How To Build Google Data Studio Dashboard – Social Media Examiner

Looking for a faster way to visualize and make sense of your marketing metrics? Have you heard of Google Data Studio?

In this article, you’ll learn how to build a reusable report in Google Data Studio. When you’re a small business with a limited marketing budget, it can be difficult to identify which social media marketing efforts are working the best. Read the full article.

How To Optimize Google Shopping Campaigns – Econsultancy

Anyone who has ever set up a campaign to advertise on Google will know how easy it is to spend budget. Akin to those slot machines you visit once a year at the seaside if you’re not careful it can fast become the digital version of flinging coins down a chute and hoping you win a few back.

Google generated an eye-watering $30.7bn revenue in Q1 of 2019, over 15% growth YoY. Their auction-based platform continues to grow more competitive and for the typical advertiser, it’s becoming an increasingly expensive place to grow their business. Read the full article.

What Type Of Links Does Google Really Prefer? – Neil Patel

What kind of links do you need to boost your rankings? Is it rich anchor text links? Is it sitewide links? Or what happens when the same site links to you multiple times? Or when a site links to you and then decides to remove the link?

Well, I decided to test all of this out and then some. Over the last 10 months, I decided to run an experiment with your help. The experiment took a bit longer than we wanted, but we all know link building isn’t easy, so the experiment took 6 months longer than was planned. Read the full article.

6 Easy Steps On How To Rank Higher On Google – Ahrefs

Nothing is more frustrating than seeing your website rank on the umpteenth page of Google, despite your continued efforts to climb the ranks. I know this because I’ve been there many times. Sometimes it feels like no matter what you do, nothing works.

Google seems to hate your website, and you have no idea why. If that sounds all too familiar, then you’re in the right place. In this article, I’ll run through a systematic and straightforward way to improve your Google rankings and get more traffic. Read the full article.

The 8-Step Guide: Achieve 100% Google Page Speed – Hubspot

Nothing ruins a great website more than a poor loading experience. In fact, Google has said that visitors who experience a load time of seven seconds are 113% more likely to bounce off a page.

Page speed is so important to the user experience that Google began including it as one of its ranking factors in 2018. Now, even if you’re working hard on SEO strategies, low page speed could allow another site — maybe even one of your competitors — to get ahead of you on a crucial search engine results page. Read the full article.

5-Steps To Profit-Driven Advertising On Google – Jeff Alytics

What’s the #1 reason you want to advertise on Google? To bring in new customers, right? You want to turn internet searchers into leads, customers, and profits. Well, I have Good News and Bad News for you.

On average, every dollar spent on Google Ads results in $2.55 back to the advertiser. The vast majority of advertisers using marketing news are either losing money on Google or just breaking even. By and large, it’s experienced advertisers who have mastered the system that are generating profits on Google Ads.

And these pros are doing much better than a 155% return on ad spend (ROAS). They are making back 5 to 10X their investment in Google. Read the full article.

Digital Marketing News

Best Digital Marketing News And Stats This Week – Econsultancy

Amazon overtakes Apple and Google to become the world’s ‘most valuable brand’. BrandZ’s ‘Top 100 Most Valuable Brands’ ranking has named Amazon as the world’s number one most valuable brand, overtaking Apple and Google for the first time in 12 years.

Amazon is now worth $315.5 billion, as the brand saw its value grow 52% between 2018 and 2019. In comparison, Apple grew 3% to $309.1 billion, and Google grew 2% to $309 billion. Read the full article.

6 Digital Marketing Tricks For Retail Sector – Digital Marketing Institute

Thanks to the perpetual evolution of digital technology, the retail sector has experienced profound changes in the past two decades. As the lines between technology and humanity continue to blur, there are substantial challenges and opportunities for retailers to address.

In this article, we’ll explore marketing news and current trends in an increasingly competitive retail sector, characterized by digital technologies that enhance customer experience and drive profits, as well as the digital marketing tricks that retailers need to know to remain successful. Read the full article.

Digital Marketing News – Top Rank Blog

Survey finds 89% of marketers seeing increased sales using location data 89 percent of marketers utilize location data in campaigns, an increase from last year’s 87 percent, and Marketing Land takes a look at how marketers are using location-based advertising. Read the full article.

How To Measure Your Brand Awareness In A Digital World – Jeff Bullas

What is a brand? A brand is not just a logo and text. It is not just running paid ads all over about your company or product. A brand is about the story you tell to all.

It actually consists of expectations, memories, stories, and relationships. We can call these four elements the building block of a brand. When a proper blend of these four elements influences a consumer’s decision to choose one product over another, then that blend is called Brand. Read the full article.

The Top 10 Benefits Of Selling Digital Products – Kim Garst

Are you wondering if creating a digital product is right for you? Are you currently offering services or selling physical products, and aren’t quite sure you want to change things up?

Reading this post might be just the inspiration you need to create your own digital product(s). According to some research, 79% of people have bought a digital product in the last year or so. This means there is a HUGE opportunity out there for anyone who wants to create and market a digital product. Read the full article.

10 Ultimate Browser Extensions And Digital Tools – Marketing Profs

For successful growth marketing, PR, and promotions, today’s marketers need digital tools, including browser extensions and add-ons, to bring their marketing communications strategy to life.

And that applies to efforts ranging from crowdfunding via platforms like Kickstarter or Indiegogo to using memes, social media, search engine, and content marketing, and more to accelerate company growth. Read the full article.

Video Marketing News

5 Research-Backed Tips: Effective Video Marketing – Convince & Convert

Video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness. In other words, if you are wondering whether video marketing is worth all the effort and investment, then go ahead and put your doubts to rest. Because it’s definitely worth it.

The only question is, how do you do it effectively?

On the face of it, video marketing is simple: record and post videos with the intention of moving toward your business goals. The videos can be of various types depending on the stage of the marketing funnel, including but not limited to. Read the full article.

3 Ways To Combine Display Ads And Video Ads – AdEspresso

It’s no longer enough to market on each channel completely separately from each other. The best marketers in 2019 create omnichannel journeys and marketing news that implement everything from display, search, video, to chat, email and even calls.

One of the easiest, and highest ROI, areas to start is to create a cohesive experience between your display and video brand awareness campaigns. Read the full article.

The Ultimate Guide To Video Marketing – Hubspot

Brands need a video marketing strategy — this idea isn’t new. What has changed regarding marketing news is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.

Video has absolutely dominated social. According to a recent HubSpot Research report, four of the top six channels on which global consumers watch video are social channels.

Why is this important? If you aren’t creating video, you’re likely falling behind. Read the full article.

5 Secrets Of Successful Video Marketing – Digital Marketing Institute

Is it viral yet? Is it viral yet? While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even…

Marketers, we’ve been hearing lots of stats like these: 5 billion videos are watched on YouTube every single day, 1200% more shares are generated by social videos than text and images combined, videos on a landing pages increase conversions by 80% and 80% of users recall a video ad they have seen online in the past month. Read the full article.

10X Your Influence Online Thru Video Marketing – Kim Garst

Have you ever wondered how you can use video marketing in a way that actually expands your influence and spread your marketing news? That helps your ideal customers or clients get to know, respect and trust you?

Is Video Marketing Right for YOU? Read the full article.

How To Get Started With Video Marketing – Neil Patel

500 million people on Facebook watch videos every day, and 10 billion watch them on Snapchat! And it’s no surprise why. Video content is some of the easiest to consume.

There’s just one slight issue. When you don’t know what you’re doing, it can also be one of the hardest types of content to create. But if you want your marketing campaign to be successful, you’ll want as much attention as possible. And having a video content component to your marketing campaign is a guaranteed way to ensure that you’re maximizing your outreach potential. Read the full article.

Where Is Video Marketing News Going In 2019? [Infographic] – Impactbound

When a new trend does come along, and it’s clear it’s here to stay, it’s a total game-changer. One great example of marketing news is video marketing.

Ever since video marketing made its way into inbound marketing more prominently in recent years, it hasn’t shown any signs of slowing down.

Nowadays, it’s the medium of choice for marketers looking to distribute content and increase engagement — and more importantly, consumers. Read the full article.

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