Social Media Strategy – The Ultimate Resources List
Written by Hugh McCabe | Blog
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Social Media Strategy
There are a variety of ways to learn about social media marketing strategy. You can do this by listening to podcasts, following social media influencers, reading blogs or attending social media courses Johannesburg.
STATISTICS
34 Stats to Help You Plan Your Advanced Social Media Strategy on Facebook, Twitter, Instagram & More – Discover 34 eye-opening statistics that will help you plan the direction of your social media strategy on Facebook, LinkedIn and more.
6 Stats to Improve Your Social Media Strategy – By understanding the motivations of your audience when they engage with your brand you can tailor your social media strategy to ensure you’re delivering the right message to the right audience at the right time. You can include this in your social media statistics report.
5 statistics to inform your social media strategy – There are many factors that can affect your strategy and new research is always churning up findings that you can make use of – like these 5 statistics.
10 Crazy Social Media Facts that Are ACTUALLY True (Even #7) – Looking for social media facts that are actionable? No problem. Here are 10 crazy facts about social media that will surprise you AND help you take action!
30 Crazy Social Media Facts That Might Change How You Think About Marketing – To leverage the power of social media marketing you need to understand what makes it tick. These 30 insane statistics will boost your social media game.
CASE STUDIES
3 Steps to Develop a Successful Advanced Social Media Strategy – Case Study – Proven strategies based on a success story will help you develop you successful social media strategy . A social media market research case study powered by Zortrax, a 3D printing solutions provider, is a perfect example of how to effectively manage social media.
Creating a Social Media Strategy With FEIN. – Case study exploring how power tools manufacturer FEIN worked with Falcon.io. Find out more about how FEIN did when creating a social media strategy here!
30 brands with excellent social media strategies – A roundup of 30 of the best brands on social media, including Nike, Domino’s, Missguided, and 27 others that understand how to succeed on Twitter, Instagram and Facebook.
A Social Media Marketing Strategy to Follow: 5 Successful Examples – We’ve compiled 5 insightful social media marketing campaigns and social media market research case study that should inspire your future digital marketing attempts. Regardless of your budget, you can develop a viral social media campaign that’ll skyrocket your brand’s reach and performance.
7 Ways to Upgrade Your Social Media Marketing Strategy in 2019 – Social media is always changing, so your social media marketing strategy should be, too. Here are 7 social media strategy case study to boost your strategy this year, including working with micro-influencers, exploring dark social, and more!
70+ epic social media case studies, stats, blog posts and more –
25 business-tastic B2B social media case studies –
3 Steps to Develop a Successful Basic Social Media Strategy – Case Study – Proven strategies based on a success story will help you develop you successful social media strategy. Case study powered by Zortrax, a 3D printing solutions provider, is a perfect example of how to effectively manage social media.
TRENDS
Your 2019 Social Media Strategy: 4 Trends You Can’t Ignore – Here are 4 key social media trends to consider for your 2019 social media strategy, based on Buffer’s State of Social report.
ULTIMATE GUIDES
How to build your social media marketing strategy – Brands can’t afford to “wing it” when it comes to social media anymore. Here are the steps you need to develop a foolproof social media marketing strategy.
How to Create a Social Media Marketing Strategy for 2019 and Beyond – Whether you want to grow your brand or to level up as a social media marketer, developing a social media marketing strategy is key. Here’s one way to do it.
The Definitive Guide to Social Media Marketing – Check out this comprehensive Definitive Guide to Social Media Marketing. Discover how to use social media strategically to drive buyer engagement, new business, and revenue.
The Ultimate Guide to Social Media Marketing – This social media strategy guide covers all areas of social media marketing: Content creation, paid social, audience engagement, team structure, measurement and a lot more.
Social Media Marketing Strategy – Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.
How to Create a 90-Day Social Media Marketing Plan – A 90-day social media plan is a great way to help set goals, stay on top of work and learn from past results. Here’s what you need to know about creating one including some social media plan objectives.
How to Create a Social Media Marketing Strategy in 8 Easy Steps – Creating your social media marketing strategy doesn’t need to be painful. Here’s an eight-step guide on how to create an effective plan for your business.
How to Create a Winning 2019 Social Media Strategy in 7 Simple Steps – Social media strategy in 7 simple steps is the winning process used by Jay Baer to create social media strategy for major companies worldwide.
Social Media Marketing Strategy: A Modern No-Nonsense Guide – Find a step-by-step plan for developing a social media marketing strategy that really works—all based on modern marketing principles.
2019 Social Media Strategy and Planning Essentials – Strategy and Tactics – This example of social media strategy plan is a step by step guide to what should be included in your social media strategy and plan to help your business focus on key goals + objectives.
STEP BY STEP ARTICLES
Step 1: Set Your Goals And Objectives
The more specific your strategy, social media goals and objectives are, the more effective the execution will be. Set SMART goals and track the right metrics to set yourself up for success.
Social Media Strategy and Planning Essentials – Strategy and Tactics – A step by step guide to what should be included in your social media strategy and plan to help your business focus on key social media marketing objectives and goals.
How to Set and Reach Social Media Goals (+ 10 Types of Goals to Track) – Learn how to apply the S.M.A.R.T. social media plan objectives and goal framework to your social media goals and set yourself up for success.
9 Social Media Goals You Can Set for Your Business (and How to Track Them) – x
6 Questions to Ask Yourself When Setting Social Media Marketing Goals – Your goals are the foundation of your social media marketing strategy. But how do you define those goals? How to create a social media strategy plan? These questions can help guide your way.
Creating a 30-Day Social Media Plan – This 30-Day Social Media Plan and template are designed to help leverage social marketing and increase social’s value. Create your own social plan now!
Top Basic Social Media Strategy Mistakes To Avoid – Every small business needs a social media strategy but there are a few common strategy mistakes that can ruin your success! Don’t fall for them!
Step 2: Audience Research
Before you jump into the tactical and practical details of your social media plan, it’s critical that you take the time to understand your audience and competitors and how to do social media research. Understand Your Audience By Creating Customer Personas.
The Definitive Guide to Social Media Marketing – Check out this comprehensive Definitive Guide to Social Media Marketing and the background of social media in research. Discover how to use social media strategically to drive buyer engagement, new business, and revenue.
How to Define Your Target Market: A Guide to Audience Research – Hootsuite Social Media Management – The better you understand your target market and how to use social media for research, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers.
How to Define Your Target Market: A Guide to Audience Research – Hootsuite Social Media Management – The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers.
6 Tips to Get the Most Out of Your Social Media Audience Research – Want to create a strong social media presence that generates traffic and increases sales? Then you need to do research for social media on your audience and the impact of social media research. Here’s how.
How to Find Your Target Market & Where They Hang Out Online – To effectively grow your brand, you need to get your product or service in front of the right audience. Here are a few ways you can find your target market & where they hang out online.
Where is Your Target Market? 30-Day Content Marketing Challenge Day 5! – – Find out where your target market hangs out, so you can direct your content where it’ll do the most good in the 30 Day Content Marketing Challenge Day 5.
Know Your Audience: 5 Ways to Find Your Target Market on Social Media – Social Media Explorer – When marketing your business through social media, you need to know your audience. Here are a few simple ways to find your target market and improve your ads.
How to create customer personas that will improve your marketing and sales communication | Brand24 Blog – Content creation or marketing a product or service without customer personas can be hit or miss. Learn how to create customer personas that will help communicate with your target audience more effectively.
What are customer personas and why are they important? – Econsultancy – Brands often use segmentation to help understand and target an audience. What is less common is the practice of creating customer personas.
How to Ensure Your Customer Personas Don’t End Up Being Stereotypes – Customer personas are our attempt at creating archetypes that help us make meaningful decisions to improve customer targeting, conversion, and sales.
How to Create Highly Accurate Customer Personas for Marketing – x
How to Use Customer Personalities to Write Effective SEO Content – Search Engine Journal – In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between
The Future of Successful Business Means Scaling Empathy – Part 1 – Customer Personas – Many of the most popular brands have exhibited a clear mastery of the power of empathy. The first step to this is understanding your customer. Try starting with personas.
Step 3: Competitive Analysis
Conducting a full competitive analysis is a good social media strategy example that allows your social team to gain insight into what your competitors are doing, how well they’re performing on social media and using your findings to create your own social media marketing strategy.
How To Get Actionable Ideas From Your Social Media Competitive Analysis 74 – When your competition zigs, it’s time to zag. One of the best marketing strategies for social media is to see where they’re headed and chart a better path with this guide to social media competitive analysis.
How to Conduct a Social Media Competitive Analysis (Includes a Free Template) – There’s a lot to learn from your competition—what they are and aren’t doing well and everything in-between—so you can create a winning social strategy.
How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit] – A social media strategy example: A marketer’s guide to discovering your competitors’ strengths and weaknesses.
How to Do an Effective Competitive Analysis – Want to know how to do a competitive analysis and get a social media analysis report example? We run through everything from identifying competitors to analyzing them in a range of areas.
Are we using competitive analysis correctly in marketing? – Are we using competitive analysis correctly in marketing? Advertising, Awakening, Marketing, Strategy Christopher S. Penn Marketing Blog
How to Do a Competitive Analysis: A Step-by-Step Guide – Competitive analysis is important, one of the best marketing strategies for social media but it’s not a cut-and-dry process. Here’s how to conduct a value-based, no-frills analysis..
How to Take an Audience-First Approach to Competitive Analysis – Ditch the vanity metrics, social media analytics report example and adopt an audience-first approach to analyzing how you stack up against competitors.
Learn How To Do A Competitive Analysis In Three Easy Steps + Template 70 – Tasked with doing a marketing competitive analysis? It doesn’t have to be difficult! Follow this simple three-step process + free template to success.
How to Conduct a Social Media Competitive Analysis (Includes a Free Template) – There’s a lot to learn from your competition—what they are and aren’t doing well and everything in-between—so you can create a winning social strategy.
Actionable Steps To Do A Social Media Competitive Analysis – This article will take you through all the steps needed to perform a social media competitor analysis. We’ll let you in on a little secret.
4 Cool Competitive Analysis Tools Every Digital Marketer Should Use – Learning about your top competitors can provide you with powerful insights. Here are 4 competitive analysis tools results to produce winning tactics.
MarketingSherpa Blog – Conducting a competitive analysis helps you better understand what competitors are doing, as well as better communicate with your customers about how you can
The 5-Minute Social Media Competitive Analysis – Learn how to use Mention analytics and dashboards to create a social media competitive analysis report – in 5 minutes or less every time!
The 5-Minute Social Media Competitive Analysis – Monitoring your competitors isn’t enough–you need to sit down and analyze the data. Here’s how you can conduct a social media competitive analysis.
How to Use Engagement Metrics for Competitive Analysis – See how to benchmark your results against the competition and industry with engagement metrics in our free guide:
How to Perform a Social Media Competitive Analysis (Free Template Included) – Follow our five-step guide to learn how to perform a social media competitive analysis and find out what’s working for your competitors. Plus, use our free template to get started!
Step 4: Establish Success Metrics
Social media metrics are important because they prove you can measure how successful a campaign is, how well your social strategy is performing, and ultimately if you will have an impact on your overall business.
Top Social Media Measurement Mistakes and How to Avoid Them – Here are top social media measurement mistakes you can easily avoid and bring your marketing strategy to the next level!
Marketing: 7 Steps for Measuring Social Media – Effective social media measurement is about learning what works, what doesn’t. Avoid the temptation to produce vanity important social media metrics by following our guide.
Why Is Social Media Measurement So Hard? – New research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Here are 5 reasons why measuring social media’s impact is so hard and what you can do about it.
5 Reasons Social Media Measurement is Making You Lie to Yourself – Social Media Measurement is Making You Lie to Yourself. 5 thoughts from Jay Baer in the wake of the Newt Gingrich fake twitter followers scandal.
Is Your Social Media Measurement Strategy Sustainable and Ethical? –
9 Ways Social Media Measurement Can Improve Your Marketing Strategy – If you don’t pay attention to social media measurement, your business could be wasting time with low-impact platforms.
5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now – It’s easier than you think to measure your social media efforts. Here are five simple, but oh-so-useful best social media metrics tools and social media metrics you should be measuring right now. Click here to read more…
The most important social media metrics to track – There are hundreds of important social media metrics to be analyzed and we have you covered on all the essential metrics. Here we look at the top social media networks and the data metrics that matter most for your business.
48 Social Media Goals and Metrics to Measure the Success of Your Strategy [Infographic] –
19 Social Media Metrics That Really Matter—And How to Track Them – This article identifies the key social media metrics that really matter, why they’re important, and how to track them—helping you make smarter decisions.
10 Social Media KPIs You Should Track and Monitor – The essential social media KPIs to help you measure and track new visitors to your site and leads generated to guide your social media marketing success in 2018!
7 Social Media Metrics That Should Really Matter to Your Brand – Dig into these seven social media metrics that really matter for your brand – Content Marketing Institute
Step 5: Conduct A Social Media Audit
A Step by Step Guide to Social Media Audit – A guide to conducting a social media audit will help you make the most of your social media strategy. Take a look and determine the right social media strategy for your brand.
The 15-Minute Social Media Audit Everyone Can Do – Examine what works with this social media audit template and what doesn’t with your social media marketing by performing a social media audit.
You Ask, I Answer: How To Do A Social Media Audit – You Ask, I Answer: How To Do A Social Media Audit analytics, Marketing, Marketing Technology, Media, Metrics, Social media, Social networks, Strategy Christopher S. Penn Marketing Blog
How To Complete A Social Media Audit In Nine Steps (+ Free Template) 75 – Social media audits are essential for ensuring you aren’t missing opportunities to improve your presence and strategy. Make yours easy with this free social media audit template.
Measure Your Brand’s Health With A Social Media Audit – What is the current health of your social media accounts? Are reaching your goals or falling short? A social media audit is just what the doctor ordered!
How to Conduct a Social Media Audit in Just 30 Minutes –
12 Steps for Conducting a Successful Social Media Audit – Learn how a social media audit is like a health and wellness check up for your brand’s marketing results. Here are 12 tips to conduct a social media audit.
How to Perform a Stress-Free Social Media Audit – Template Included – Learn how to do a through social media health check from start to finish. Use this easy-to-use social media audit template to get started!
How To Build a Content Strategy Using a Social Media Audit – Here’s how to create a stronger social media audit and strategy by researching, analyzing and comparing your social media presence with your competitors’.
How to Conduct a Social Media Audit (Includes a Free Template) – Conducting a social media audit is a key part of any social media strategy. Document and evaluate your current social media efforts using this free social media audit template.
Step 6: Create a Channel Plan
A Handy Guide to Optimizing Your Social Media Channels – Learn how to how to create a social media strategy plan and to optimize your social media channels for better marketing results.
How to Improve Your Social Media Channels | Marketo –
What is a social media strategy? Social media is a channel that requires consistency and constant effort. Learn nine tips to improve your social media channels and social media strategy including why you shouldn’t over-promote, how to create a sense of urgency, and how to incorporate social media with your website.
Best Social Media Channels for Business | Brand24 Blog – Entering the social media arena with your business can be a daunting proposition. Do you even know which social media channels are the best ones for your brand and your type of business? You might be comforted to know that you don’t have a launch a social media presence for your business on every single network out there. This article can help you decide which social media outlets are the right ones for your business based on your resources and your goals. We also give you some examples and guidelines too.
So, What Social Media Channel Should You be Focusing on Next? – Instagram? Twitter? Maybe Facebook’s dominance will continue to prevail? We gathered a few marketing gurus to try and answer the question
Choosing Social Media Channels for Your Business – Choosing channels for your business is a key part of your social media marketing strategy. We’ll help you decide based on your type of business and target market.
48 Social Media Channels for Marketing Your Business: The Ultimate Guide – Small Business Trends – Social media can be an incredibly effective tool for marketing your business. Here are 48 different social media channels to consider.
25 Social Media Channels You’re Probably Not Using Now – Small Business Trends – There are the big guns that just about everyone knows. But there are also a lot of unknown social media sites you may not be aware of.
Which social media channels do you use for professional purposes? [#ChartoftheDay] | Smart Insights – Which social media channels do you use for professional purposes? [#ChartoftheDay] LinkedIn is not as far ahead of the rest as you might think. HubSpot has launched their yearly State of Inbound 2016 report, providing us with some great.
Which Social Media Channels Are Right for Your Business? – Social Media Explorer – How to audit social media channels.
The 7 Best Social Media Channels for Business Marketing – Social Media Explorer – It’s not so much whether social media is an effective means of business marketing, it’s which social media channels you should be using. Here are the Top 7.
The Answer to the Organic Reach vs Advertising Problem on Social Media Channels – Social Media Explorer – If Facebook organic reach algorithm changes have you up in arms, you have to read Nichole Kelly’s short cut to a solution.
6 Dos and Don’ts for Monitoring Your Social Media Channels | Social Media Today –
Best Social Media Channels for Your Business | Sprout Social – Choosing the best social media channels for your business depends on audience engagement and how active your followers are with your brand.
Step 7 – Create Your Content Strategy
Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
In short, instead of pitching your products or services, utilise a social media content strategy where you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. – CMI
How to Develop a Content Strategy: A Start-to-Finish Guide – Discover the best steps, tips, and resources to develop a social media content strategy.
Content Strategy: A Development Guide – Want a content strategy that gets results? Let this guide help. You’ll learn how to use a data-driven approach to creating content that people will love.
11 Steps to Create a Content Marketing Strategy to Grow Your Business – Do you know how to create a
social media content strategy that works? This guide outlines 11 steps to a winning content strategy, with tips and resources.
Content Strategy – With content marketing, it’s best to start with goals. We’ll show you how to connect your efforts with the greater goals of your organization and a social media content audit.
How to Create Your Content Strategy From Scratch – Any brand can get lucky, but the ones that stand out over time have a plan. Here are 7 steps every brand should take to creating a social media content strategy.
How to Create a Social Media Content Calendar: Tips and Templates – Social media content calendars are the best way to plan and organize upcoming content. Find out why you should have a social media marketing strategy template and how to create a content strategy for social media.
How to Win at Content Marketing [New Playbook] – You can win even more at content marketing with the newest playbook, including great tips and inspiring brand examples, from Content Marketing Institute.
The 8-Step Content Strategy For 2019 [Template Included] – A complete step-by-step social media marketing strategy template…. with a focus on SEO. Learn exactly how to create content that people share and link to in this new guide.
How to Develop a Content Strategy: A Start-to-Finish Guide – Discover the best steps, tips, and resources to develop a content strategy.
Why Generation Z Should Be Included in Your Content Strategy [Infographic] – Discover the most interesting facts about Generation Z to influence your marketing.
The Future of Content Strategy – Take an in-depth look at how search engines, searchers, and search results are changing — and how your business can keep up.
Your Content Strategy Needs More Consistency – Content creation is vital to a company’s marketing strategy, but we don’t always agree on how much of it we need, or how to create it consistently. Here’s how.
Developing the Best Content Strategy in 7 Actionable Steps – Looking to start creating valuable content to drive qualified traffic to your website? Start with these 7 steps to develop an awesome online content strategy.
43 Expert Tips on How to Future-Proof Your Content Strategy [Infographic] – We asked 43 of the best content creators how they’re bracing for “content shock” and future-proofing their strategy.
Your 2019 Content Strategy: 5 Trends You Can’t Ignore – As you plan your content strategy for 2019, consider these 5 trends from Altimeter’s 2018 report on the “State of Content”.
60 Percent of Marketers Are Dropping the Ball on Content Strategy
Don’t Create Your Content Strategy Until You Research These 6 Things – Research will help you avoid a social media content strategy that is DOA — Dead on Arrival. Follow these six steps to get the attention you want — and keep it.
3 Questions You Must Ask to Build a Strong Content Strategy – Identify a clear business goal for your content, use a social media strategy example pdf and then discover how you can work backwards to find a strategy to support it.
3 Resources to Help You Get Smart about Your Social Media Content Strategy – This week’s Copyblogger Collection is a series of three handpicked articles that will show you how to invest your time in social media in smart ways.
How To Develop A Winning Social Media Content Strategy (Free Template) 72 – Social media is like a sport: competitive, collaborative, and strategic. Build a play-to-win social media content strategy step by step here.
The Mega Post: Think Bigger About Content – It’s time to tilt your content strategy away from a constant stream of listicles, and towards the well researched, carefully crafted mega post.
Get Viral Like Old Spice With These 6 Tips For Your Content Strategy Plan – Viral content can be one of the most cost effective content marketing strategies available, generating tons awareness and boosting your bottom line.
The 24 ingredients for a delicious content strategy –
How to Create an Effective Ephemeral Content Strategy – Ephemeral content is an exciting new marketing tool. This disappearing content lets brands reach audiences in new ways. Here’s how to build your strategy.
How to Accelerate Your Blog’s Growth with a Simple Content Strategy – Without a content strategy, you’re effectively blogging at random. Here’s how to create a simple plan for aligning your content to your blogging goals.
The Illusion of Visual Content Strategy – 8 Experts Reveal their Tricks – 8 experts and brands reveal their magic tricks for executing a successful visual content strategy that gets results.
5 Brands Shaking up Visual Content Strategy with Hyperlapse – Instagram allows brands to create professional looking timelapse videos – I highlight 5 brands shaking up their visual content strategy with Hyperlapse.
Wistia main menu – Video content can fit into what you already have planned, help you create lasting connections with your audience, and move your metrics up and to the right. We’ll show you where (and how) to begin!
Step 8: Analyse Report Optimize
Social Media Analytics: A Guide for Beginners – If your business is on social media, you need to know how to navigate social media analytics. Understanding how analyzing best social media metrics, that matter most and the best tools to track them, will help you identify goals, measure performance, and refine your strategy.
How to Create a Social Media Report (Includes a Free Template) – A smart, simple, and easy-to-understand social media report is key to proving the value of your social marketing plan. It shows what you’ve accomplished, backed up by data. Get a free social media report template.
How to Build a Monthly Social Media Report (+ Free Templates!) – In this blog post, we’ll take you step-by-step through building your own social media report! We’ll also be sharing free social media reporting templates to help you track your own social media analytics!
Master the art of social media reporting (free editable template) – For the sake of accountability and growth, social media reporting is more important than ever. Our free template on how to draw up a social media report can help you whip up your next report ASAP.
How To Use Social Media Analytics To Create The Best Content 78 – Master social media analytics by measuring the right data to create better content that helps you meet your business objectives. Start learning here.
Social Media Analytics Tools: How to Choose the Best One For You 80 – There are tons of social media analytics tools and social media reporting tools on the market. What separates CoSchedule from the pack? See what makes our platform the best option for you.
4 Ways to Use Social Media Analytics to Enhance Marketing & Messaging – Do you monitor your social media analytics? They are gold and can tell you so much about your market. Learn how you can use social media analytics to grow.
How Social Media Analytics can Vastly Improve Your Conversion Rates – Although social media is once again sending most website traffic, it doesn’t result in successful conversion rates of anywhere near the same percentage.
Creating a Social Media Analytics Action Plan – Part 1: Defining KPIs – Last week I spoke at PubCon South on the Analytics Strategy panel on the topic of social media. This is something I’m very passionate about.
TEMPLATES
You’ll find many social media marketing strategy pdf templates to manage your posts and inspiration for every social channel. We’ve also provided reporting and analysis templates for both organic and paid. Plus, we’ve included additional social media strategy template such as our yearly hashtag calendar, request for proposal template, and social media client proposal template.
To give you a hand with managing spreadsheets in Excel and Google Sheets (and hopefully save a great deal of time), we’ve pulled together a list of essential spreadsheets, social media marketing strategy pdf templates, formulas, and shortcuts that are handy for every marketer to have in their locker.
Ready-made Marketing Spreadsheets to Boost Your Productivity
Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers) – Get our list of 10 favorite marketing spreadsheets, social media audit spreadsheet and social media strategy pdf to boost your social media productivity, get more results, and save more time.
The Best Way to Plan a Social Media Strategy in 5 Steps With a Free Template 72 – Learn how to plan and document an entire social media marketing strategy from start to finish with this comprehensive post + downloadable template.
Free eBook: SMART Goals for Social Media Strategy – Ready to complete your social media SMART goals? Complete your goal-setting for the upcoming year and learn how to evaluate your progress in under 60 minutes.
How to Determine Your SMART Marketing Goals – Download this free spreadsheet & goal-setting social media strategy pdf template to help you determine and achieve your SMART marketing goals.
9 Social Media Templates to Save You Hours of Work – Here are 9 social media strategy template to save you a ton of time and effort. There’s one for every stage of your journey—from planning and creating content, to publishing posts and measuring results.
Social Media Marketing Toolkit –
How to Build a Smart Yet Simple Social Media Marketing Plan [Template] – Here’s how to build a social media marketing plan to put all the essential decision-making info right at your fingertips – Content Marketing Institute
Social Media Campaign Template: Here’s How to Plan Like a Pro – Implementing a successful social media campaign isn’t as easy as it sounds! Organize your thoughts and prepare for greatness with the help of this blog and our free campaign template.
Master the art of social media reporting (free editable template) – For the sake of accountability and growth, social media reporting is more important than ever. Our free template can help you whip up your next report ASAP.
How to Build a Monthly Social Media Report (+ Free Templates!) – In this blog post, we’ll take you step-by-step through building your own social media report! We’ll also be sharing free social media reporting templates to help you track your own social media analytics!
10 Social Media Templates – Need help organizing your social media content and tracking success? Sprout Social and HubSpot created 10 social media marketing strategy pdf templates to suit the needs of every social media manager.
How to Plan and Execute an Effective Content Strategy That Will Quadruple Your Results (Templates) 70 – Follow this post + template to learn how to use a social media strategy plan, document, and execute an effective content strategy from start to finish.
Content Marketing Toolkit: 23 Checklists, Templates, and Guides – Check out this content marketing DIY toolkit of checklists, social media marketing strategy pdf templates, and resources, to achieve greater success. – Content Marketing Institute
INFOGRAPHICS
How to Create a Sensible Social Media Strategy for Your Business [Infographic] – [INFOGRAPHIC] How to Make Social Media Strategy for Your Business a part of your social media strategy plan.
Infographic: 15 Mistakes That Could Tank Your Social Media Strategy – There are so many ways to underserve your audience. When it comes to social media marketing, we all have a lot to lose and a lot more to gain.
11 Ingredients for a Complete Social Media Strategy Plan (INFOGRAPHIC) – What should a comprehensive social media strategy plan look like? Take a look at this social media marketing strategy example: Here’s an infographic, complete with explanation, as to the 11 ingredients of such a plan.
50+ Words & Phrases for a More Powerful Social Media Strategy [Infographic] | Social Media Today – SOCIAL MEDIA TODAY
20+ Steps to Successfully Plan & Measure Your Social Media Strategy [Infographic] | Social Media Today – SOCIAL MEDIA TODAY
116 Visual Content Ideas for Your Social Media Marketing Strategy [Infographic] | Social Media Today – SOCIAL MEDIA TODAY
Social Media Marketing Strategy Guide + [Infographic & PDF] |Statusbrew – Looking for an effective social media strategy guide, and some social media marketing strategy example then check out our 8 steps to develop a successful social media marketing strategy for 2019.
EXAMPLES IDEAS TIPS
Get Inspired: 40 Examples Driving Content Marketing Forward – A social media strategy example.
QUOTES
“The best marketing strategy ever: CARE.” –Gary Vaynerchuk, entrepreneur, speaker & marketing expert
“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.” –Tim Frick, principal of MightyBytes
BOOKS
One of the best social media strategy books: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it’s a small business, large corporation or non-profit organization. Its real world examples and statistics make it a highly accessible text for students.
In Social Media Marketing 2019, I get right to the heart of boosting your business through platforms like Facebook, YouTube and Instagram. This is one of the best social media strategy books that will help you understand which metrics to measure, and show you how to put together a winning content strategy for more customers, more often!
PODCASTS
How to Create Content That Attracts Customers – Social Media Examiner
Do you need a better content marketing plan? Wondering how to improve your content strategy?
To explore creative ways to regularly create content, I interview Melanie Deziel, a former journalist, and a storytelling expert on her podcast social media strategy.
Today’s show is about something Neal is very passionate about both for his clients and for his own brand: taking social media seriously. Social is becoming a bigger part for businesses large and small, and they are spending more and more resources on it, but it’s important to take it seriously and look at what you’re getting out of it. Putting processes in place can help you streamline your social media program and examine what is the best strategy for your business, which will in turn provide more ROI.
How important is social media engagement as social media metrics to measure your business success? Take a listen to this podcast social media strategy episode from Pam Moore, Co-Founder of Marketing Nutz and Social Profit Factor for help in determining what role engagement plays in your business success and how you can best use social media metrics and measure and leverage it to connect with your ideal customers and achieve your business goals.
2019 Content Calendar Template – 10 Reasons You Need OneSocial Media Zoom Factor with Pam Moore
For some of you, the sound of a new social media strategy calendar and a new content calendar template, can be a really exciting thing. For others it may bring a feeling of “oh great, another download that you ned to use, but just never get around to it.” Then others of you may be thinking you have no idea what a content calendar really is or how it will help you.
Why do you need a content calendar? Learn from Pam Moore, Founder of Marketing Nutz for 10 reasons you need a social media strategy calendar and exactly how it will benefit your business. Pam and Marketing Nutz has worked with, consulted and trained thousands of marketers and business leaders and hundreds of clients ranging from startups to entrepreneurs, small business owners up to Fortune 10 Brands. All of these companies have found benefit in implementing content marketing strategy, structure, planning and goal setting combined with a content calendar.
6 Social Media Changes Impacting 2019 (So Far)Social Pros Podcast
We’re already mid-way through the year and we’ve seen tons of fascinating social media trends and podcast social media strategy emerge across the various platforms. With the social space continuously changing and evolving, social marketers have got to stay ahead of the game if they don’t want to get left behind.
The Social Pros Podcast has been on fire this year with a stream of remarkable guests including some of the top social media professionals in the country. In this special episode, Jay and Adam take a look back at some of the stand-out episodes of the year to reveal six of the biggest social trends in 2019 so far.
Some of the trends you’ll hear about were brought to the light by previous guests on the show while others were pulled from Jay and Adam’s work as strategists for great brands from around the world. Let’s just say that if you haven’t been paying attention to social trends, now is the time to perk up and listen in!
Do you ever make use of social media resources? Is your favourite on this list? Share your thoughts in the comments below.
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TOPIC: SOCIAL MEDIA MARKETING