Social Media Marketing Updates That Matter

Written by Martie McCabeBlog


There are many ways to get up to speed with the latest social media marketing updates. You can do this by visiting blogs, following news sites, and listening to social media podcasts or by attending social media courses Johannesburg.

“Social media is not just a spoke on the wheel of marketing.

It’s becoming the way entire bicycles are built.”

Ryan Lilly, Author

Social Media Metrics That Really Matter

Marketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid to dodging so-called vanity metrics, it’s important to get a handle on the social media marketing metrics that matter.

Want to know more? Dive into our list of key social media marketing updates and performance metrics to learn what to track and the impact it has on your strategy, and on your business ROI.

Top of Funnel Metrics

Let’s start at the top of the funnel. These are the metrics that show you your success in attracting potential customers into your sales funnel. This is where you strive to increase brand awareness, perhaps web traffic, and reach new audiences. Read more…

Social Media Statistics And Updates To Consider in 2020 Strategies

social media statistics

As the social media landscape continuously shifts, so must your brand strategy for operating on the various platforms.

However, it can be difficult to stay on top of the constant stream of changes, updates, and additions coming from all the different networks, so to help you out we’ve compiled our key list of things to watch out for.

Here are some social media statistics for 2020 that you’ll want to consider when mapping out your strategy.

Gen Z will account for 32% of the global population by 2020

This audience, generally comprised of those born after 1997, is expected to account for more of the global population than millennials by the end of this year.

What does this mean for brands? As Gen Z enters the workforce, their buying power will increase, making them a potential key target for brands to reach and activate. Read more…

How brands and social media platforms tackle trolls?

Jesy Nelson from the girl group Little Mix has been praised for highlighting the problem of online abuse on social media platforms in a new documentary, ‘Odd One Out’.

The BBC Three documentary has generated a huge wave of positive feedback since it aired, with many influencers and well-known media personalities sharing their own experiences with trolling. It’s also been suggested that the documentary be shown in schools in order to teach young people about the dangers of online bullying (and how to deal with it).

Influencers Sharing Experiences With Trolling

Alongside this, many high-profile names have also called for more to be done by social media platforms, the government, as well as the brands that partner with influencers who are targeted.

So, what exactly is being done, if anything? And how should brands tackle trolling on their own social media channels – and those belonging to the influencers they work with? Read more…

The best social media updates and campaigns from August 2019

It’s social media marketing updates and campaigns time.

This month we’ve got news from Facebook, an AR update-off between Instagram and Snapchat, campaigns from Sport England, Hinge and more. Let’s get into it.

  • Instagram is testing a separate private messaging app
  • Instagram is developing its own private messaging app called Threads.

Succeeding the social media company’s previous direct messaging offering ‘Direct’, Threads is being described as a place for promoting “constant, intimate sharing between users and their closest friends”, according to The Verge.

Threads App

Much like Facebook and Messenger, Threads is likely to be an app that works in tandem with Instagram and in addition to the photos, videos, GIFs and text users can already send on Instagram, users will be able to share their location, battery life and speed to users on their ‘close friends’ list on Instagram.

It also appears that a lot of the functionality currently housed within the main Instagram app will be transferred over to Threads, including real-time updates and social media stories. Read more…

5 Must-Have Features Teams Should Look for in a Social Media Marketing Tool

social media quotes

Whether you lead an in-house social media marketing team or work independently, managing multiple social networks can be a real challenge. The best solution is to use social media marketing updates and tools designed with teams in mind, but how do you choose?

There are a lot of great tools out there that can help you streamline your marketing.

These tools let you schedule and publish posts, keep an eye on incoming comments and messages, and even allow you to review analytics. With so many tools, it can be difficult to find the one that is best for you.

My team and I use Agorapulse to manage my social media accounts and those of our clients. Check out 9 Reasons Why I Love Agorapulse to get a better feel for why I love this tool so much. Read more…

How to Take the Best Advantage of Social Media Marketing Updates for Your Business

Social networking has shifted online, opening never-before-seen avenues in the sphere of human contact. Now, information is circulated and shared in groups within seconds. Empires are broken and political storms arise over simple tweets.


Complete bio-data of a particular person is extracted from the online profile even before the real interaction. This is how the world operates these days. Everything is lightning fast and super-efficient, then why shouldn’t your business be as well?

Yes, I’m talking about YOUR commercial venture and how it is suffering from traffic deprivation. Not enough people know about your business to promote it. The profits are an all-time low.

You’re in need of a guide to show you the way towards online popularity. Remember this, however, that you can’t become famous overnight. It takes strategic planning for your business to hit the benchmark.

And social media is a great way to achieve this. How can you take the best advantage of this means of online marketing? Read more…

social media stats

Software to Aid Your Social Media Marketing

A successful social media marketing strategy depends on research and planning just as much as it depends on execution and analysis. In particular, managing social media marketing updates can be a time-consuming task if you aren’t careful, especially if you are managing multiple social accounts.

Software Options

Luckily, there numerous software options which can help you to schedule your posts, promote social media stories, run competitions, track statistics and analyze performance in one place – even across several different platforms. Read more…

Selling on Social Media Without Being Too “Salesy”

Selling your products and services on social media is rarely a simple, straightforward process.

Social media is about being “social” and interacting, not broadcasting your latest offer

The key term in the title says it all – social media is about being “social” and interacting, not broadcasting your latest offer or pitching your latest deal. Most of us are not big celebrities either, with the capacity to drive a ton of traffic and sales via a single tweet, or a simple Instagram post.

The Delicate Balance Between Providing Value And Promotion

For most of us, the process requires a delicate a balance between providing value to your audience and promoting your products, in order to ensure you don’t come across as being too “salesy” and turning people away.

In this post, I’m going over a few tips on how to generate sales traction via social media, without being too promotional in your messaging. Read more…

Keeping it Real: Authenticity, Honesty & Transparency in Social Media Marketing Updates

social media quotes

I attended Denver Digital Summit this summer, and as is often the case at such conferences, social media was a hot topic. A major point of discussion was how people are losing trust in these platforms due to fake news, fake social media accounts, bots and more.

Need proof?

A survey conducted by Tapatalk has found consumers are growing frustrated with the inability to find trusted information on mainstream social media. In fact, 74% of respondents felt the integrity of these sites has diminished.

Unfortunately, distrust can extend to the companies that are using these platforms.

Being Authentic With Social Media Marketing

So, how do marketers keep that from happening? By being authentic with their social media marketing updates. Although this may not seem like groundbreaking advice, honesty and transparency can make all the difference.

There are a number of fundamental ways to ensure that this will work for you. Read more…

5 Social Media Trends to Watch in 2019

Gone are the days when companies are able to treat social media as an afterthought, or as a supplemental marketing channel.

Today, social media platforms are where a business has an opportunity to consistently demonstrate its value, and reinforce its voice.

Social networks are the go-to platforms where customers ask questions, offer accolades and air complaints. No business can ignore the significance of its social media presence, because it influences how people perceive its brand.

So what can you do to bolster your brand’s success through social media in 2019?

I’ve always been cautious about making social media predictions because the ideal social strategy is unique for every business, however, there are some online marketing trends I believe are worth considering as you evaluate which tactics will help grow your business. Read more….

5 Ways to Convey Your Brand Image Through Social Media

Gaining a competitive edge in the crowded marketplace of the present can be your biggest achievement as a brand. It defines your motive to the prospects and compels them to be a part of your channel.

Consumers create an impression of your brand based on small factors like your logo, the dress code of your company, the product packaging, and even the business cards.

Relying On The Current Perception Of Your Company

Besides these small details, they also rely on the current perception of your company in the market. It comes about by word of mouth and the ongoing promotional campaign of your brand and also using social media marketing updates.

Whether you are a startup or an established entrepreneur, it is your ultimate responsibility to control consumer perception.

Social Media Makes it easy for brands to transform their image

Fortunately, today, we have plenty of means of doing that. You do not have to rely on external media agencies to promote your brand.

Social Media makes it pretty easy for brands to transform their image. It’s all about how creative they can be and how they reach out to the target customers. Read more…

5 Social Media Myths that are Hurting Your Business [Infographic]

5 social media myths

While the practice of social media marketing has evolved and matured as a business process, some common myths and misconceptions around social media as a marketing tool still exist, and can still cause angst among those who come to social platforms expecting overnight, amazing results.

The truth is that social media marketing takes time.

It takes time to build a presence, a community, time to establish connection and trust. From there, brands can establish a foundation for ongoing business relationships – but the idea that Facebook will give you an immediate audience of millions, that your Instagram post will ‘go viral’, or that adding a hashtag to your tweet will essentially give you ad reach for free – these things are not exactly correct.

To provide some perspective on this, social media advisor Angie Gensler has put together this infographic overview of some of the more common social media marketing myths, and their corresponding truths, to help you maintain more realistic expectations.

And while the list itself is fairly simple, no doubt you know at least a couple of people who need to see it. Basically, while there is some truth to the statements on the left, in the blue panels, the reality is more aligned to the right.

Worth keeping in mind in your process. Read more…

How to Use Buffer for Social Media Management: The Solopreneur’s Guide

These days, businesses who fail to leverage the power of social media, particularly solopreneurs who are pushing with all their might to find momentum for their startup, are missing a golden opportunity.

If you’re not sure how to promote your website or get products in front of people, social media is a great place to start.

But it’s hard to keep up with consistently.

It’s far too easy to think that you’ll have time to create a presence on social media later, or that you can just focus on Facebook and ignore the other platforms.

That’s “leaving money on the table” as the saying goes since you never know what opportunities might exist for you on LinkedIn or Twitter until you try.

That’s why it’s critical for solopreneurs that they find and use a tool and system for managing that social media presence.

Read more….

Community Management is Essential to an Effective Social Media Marketing Approach

In almost every agency setting, Slack channels are regularly abuzz with examples of clever campaigns and innovative strategies, most of which teammates have spotted on social media. It’s fun to consider the possibilities of where to take your next campaign, however, when you peel back even the flashiest, splashiest posting plan, you’ll always find the extremely important, often not-as-celebrated, community management aspect, which is what will make or break any campaign.

There’s no doubt that great content is how brands can make themselves stand out on social media, but community management is what will subsequently set them apart – for better or for worse. A solid community management plan will maintain your brand’s reputation, engage and excite your audience, and help keep a pulse on sentiment and future opportunities. Read more….

social marketing news

2019 Holiday Shopping Behaviour: What Search & Social Advertisers Need To Know

Is your marketing and advertising strategy for the upcoming holiday shopping season-ready yet?

It might seem like holiday talk is premature, but really, we’re just a couple months away from when the spending spree begins.

Last year’s data prove it: some sellers will need to start ramping up as soon as October in order to capitalize on their industry’s holiday sales trends.

With competition as fierce as ever and new marketing touchpoints to consider — from paid placement on Google, Amazon, and Social to emerging advertising platforms like TikTok — the challenge can seem as great as the potential reward. Read more….

12 of the Best Social Media Analytics Tools (and How They Can Help Your Business)

Analytics is at the core of any marketing strategy, and social media marketing updates, of course, is no exception. Quite the opposite – digital marketing, with its array of platforms, ad and promotional options might actually require more measurement and analysis than any other marketing activity.

In order to maximize your campaign performance, you need to measure your every effort.

As the saying goes – what can’t be measured, can’t be improved. For this reason, I’ve put together a list of powerful social media analytics tools to benefit your campaigns. Used well, these apps will help you clarify how good your social media marketing updates strategy is, and highlight any problems and tendencies which are impeding your success.

Basically, these tools will give you the numbers you need to develop an effective social media marketing plan. Check them out, and find the right analytics tool for your organization. Read more….

How do you use Social Media Marketing Stories? Share your thoughts in the comments below.

If you are looking for ways to better your skills in social media marketing then attend one of our social media courses. Click here: Social media courses Johannesburg to learn more.


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