Revamp your social media marketing to grow engagement, create more leads and track your achievements across all of your social media marketing platforms.
Have you ever created a contest with the perfect prize only to get little to no engagement? Developing a Facebook giveaway is only half the battle. Generate the attention your campaign deserves by creating a contest promo strategy.
Let’s face it; organic reach on Facebook isn’t the greatest. The average organic range of each post is around 6.4% of the page’s total likes. That means for every 1000 likes, only 64 people might see your post.
However, consumers jump from one platform to the next while shopping or scrolling, with 66% of online shoppers relying on more than one channel for purchases. For maximum success do a social media marketing revamp, engage shoppers across multiple platforms to increase your Facebook contest entries.
WHAT IS A FACEBOOK CONTEST PROMOTION STRATEGY?
A contest promotion strategy includes a list of ways to communicate with your audience and the tactics you’ll use to make the connection. In short, a successful social media marketing revamp and promotion strategy is one where you leverage all appropriate channels to funnel consumers to your Facebook contest. For example, your marketing mix might include:
- A Facebook Live video introducing your giveaway.
- Embedding the video in your blog post.
- A snippet of the video on Twitter. Read more ….
Many social media managers have been waiting years for this news – native Instagram scheduling is here, making your social media marketing revamp more effective! While Instagram finally started allowing third-party social media management systems to schedule content on the platform last year, it still required the use of a separate tool and wasn’t always free.
Now, social media managers can schedule content through the Facebook Creator Studio, which you may already be using for your Facebook content. Now, you can schedule videos, images, and multi-image posts for Instagram, as well as IGTV content, all in the same content management system.
How to schedule on Instagram
To schedule on Instagram, you’ll need to have connected your Facebook business page to your Instagram profile. Then, when in Facebook Creator Studio, simply toggle to the Instagram logo at the top to schedule content. You can see scheduled, published, and archived content, as well as some performance insights.
You’ll see a tab for Stories – unfortunately, this is only for insights as Instagram Story scheduling is still only available by posting live. Our fingers are crossed that this feature isn’t far behind!
Facebook Creator Studio
If you haven’t moved to Creator Studio for publishing your Facebook content, this might be the motivation you need. For managers with multi-brand page access, you’ll see that you can post and schedule content for many accounts at once.
This is a big change from using Publishing Tools or Power Editor, so it takes some getting used to. If you duplicate content across pages, this is a big advantage of the platform. Creator Studio also has a library that can help with content management, especially if you have multiple people working on the channels.
In general, Facebook has been updating and improving the publishing options for some time now to help page managers and influencers easily create content. Be sure to check out Creator Studio to make sure you are publishing as efficiently as possible. Read more ….
With more than 500 million monthly active users, TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram.
While Gen-Z has flocked to the app, brands like Chipotle and The Washington Post are also starting to experiment with TikTok’s video marketing opportunities.
The best way to learn more about the app, its user base, and the type of content that engages audiences is to start producing your own posts on a personal or business account.
However, if you’re a marketer that’s never used a niche social platform before, TikTok can be pretty hard to navigate. Even I — a social media-obsessed millennial blogger — had trouble figuring out how the heck it worked when I first logged on last year.
If you identify with that struggle, don’t worry! I eventually figured it out — and you will too!
To help you conquer the app, I’ve put together a quick guide to show you how to use it.
Here is a list of instructions — with pictures — that will walk you through setting up your profile, filming your first video, adding special effects, and using challenges or duets to engage with other users. Read more ….
Quality can be more important than quantity when it comes to your social media audience, so make sure you’re attracting the right kind of followers.
Let’s be honest – if you are a marketer, there is an incredibly high chance you have at least once Googled “how to delete ghost followers on Instagram” or “how to improve Instagram account quality”.
Quality More Important Than Quantity
Every account attracts a degree of ghost followers (bot or inactive accounts), but influencers are particularly plagued by this. Since brands are now aware that quality is as important as quantity for these audiences, it’s important to use Martech to evaluate them.
Some influencer marketing platforms are more strict than others when it comes to how to deal with the quality of their influencers’ audience. However, both brands and influencers should be wary of inactive, ghost, and/or bought followers.
This is also because the quality of your followers will affect the way your posts will be displayed in your feed. This article is a combination of strategies and everyday practises that can help you to keep your follower quality in check. Read more ….
Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.
With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all social logins.
Make The Most Of Your Facebook Page
If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page — to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) — you need to optimize your Facebook presence. New Call-to-action
We know that learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features.
To help you stay ahead of the curve, we’ve put together a handy cheat sheet that businesses can use to make the most of Facebook marketing. The list is divided into three main categories depending on your goals for using Facebook:
- Tips for Your Facebook Business Page
- Tips for News Feed Visibility
- Tips for Advertising on Facebook. Read more ….
Over the last few years, Instagram has become the fastest-growing social media platform with the most engaged audience. It’s no wonder that the world’s most reputable companies like Nike, Victoria’s Secret, and Starbucks have built solid Instagram followings, and they create consistent online branding, acquire new customers, and sell products in-app.
Instagram Is The Perfect Marketing Tool
Doubtless, Instagram is a perfect marketing tool for world-known brands with big marketing budgets. But the question is simple: Is Instagram for small business marketing the right move if you are a small business owner?
Here are some pros & cons of using Instagram marketing for small businesses and also to include it in your social media marketing revamp, top reasons to give it a try, and the best practices for your inspiration.
The Popularity of Instagram Marketing
A few short years ago, Instagram marketing was just about promoting big brands like McDonald’s and Sephora. Today, this platform is getting more and more popular among businesses of all sizes and shapes, according to Instagram:
- 25 million businesses are on the platform
- 2 million advertisers use Instagram to promote their products
- ⅓ of the most viewed Stories come from brands. Read more ….
Social media is ingrained in the lives of each generation and social users are becoming more selective.
According to Pew Research, most US adults use social media every day.
People gravitate to platforms that allow them to consume their preferred content seamlessly and within reach of their community.
Facebook’s popularity is declining, both among younger users and those seeking a specialized content experience.
This shift corresponds to the meteoric rise of video content, which is easier to create and share than ever. Instagram, Snapchat, and YouTube are gaining users due to their streamlined video experience.
This article explores how peoples’ habits around social media are shifting toward visual content, and how these patterns are impacting social networks.
Every Generation Uses Social Media for Different Reasons
Younger users were the first to adopt social media, but now all generations use social media on a daily basis.
According to a recent survey, more than 80% of every generation uses social media at least once per day. Read more ….
Even since its inception in the mid to late 2000s, social media has been a powerful tool for connecting solopreneurs and their online businesses with highly targeted audiences of potential customers.
If you’re trying to figure out how to promote affiliate marketing products or how to market a website, social media — both paid and organic — is a great place to start.
If you’re gearing up to start social media marketing for your business or have struggled to make your social accounts work for you, the following top 10 dos and don’ts will help you get on the right track. Read more ….
Social media storytelling has become essential in marketing as a way to make content resonate with your audience.
Marketers can harness the emotional power of stories within their content, and with the help of social media storytelling tools they can form strong, long-lasting relationships with their audience.
So let’s learn how brand storytelling on social media showcases the human side of your business, boosts brand awareness, audience loyalty and conversions.
I don’t need to remind you that the days are gone when businesses thought it was enough just to have a presence on social media, i.e., as long as you had a page or a profile it didn’t actually matter what you posted!
We all understand now that content is king.
We need to post content that will engage our ideal audience. However, really smart businesses and marketers understand that it’s more than just posting good content. It’s about telling a story – and brands are using social media storytelling to engage their ideal clients and convert them into customers.
Brand storytelling on social media isn’t new. But using storytelling in your marketing is a great way to build relationships with potential customers, and social media is a great platform to do this on.
With the growing trend in Instagram stories and Facebook stories, it appears that the social platforms themselves understand the power stories have and are offering features to promote digital storytelling.
If you’re already using social media to promote your business, it’s time to start looking deeper at what the new features offered by Facebook, Instagram, and Twitter can offer you. Leveraging new features is key to staying ahead of your competitors. Let’s take a look at Facebook and Instagram stories. Read more ….
10. Use Hashtags
If you’ve had anything at all to do with social media management over the last decade, you’ll be familiar with the humble hashtag. It’s ubiquitous, and it has an amazing impact, still, on social media.
You’d be forgiven for thinking that it might have lost a little of its power though, especially as we head into an era of transparency and more ‘quality control’ from brands like Facebook. With people warier of their own data and of spam in general, it could well be the case that the hashtag has reached its natural end. Or maybe not.
We thought we’d take a look at the hashtag in 2019. What it means, what value it has, and whether or onto it will be around in the future.
The truth about hashtags
They are still going strong, but in a slightly different way than they used to be. If you’re considering a strategy with hashtags on social media right now, it might be time for a complete pivot.
Use them only when you have worked out what tags you need to use to gain attention and engagement. This means plenty of research and plenty of testing too.
Essentially, we recommend spending time on the platforms where it is worthwhile using hashtags (more Instagram, perhaps less Facebook) and get used to gaining engagement there. Then, once familiar with and able to use them effectively, venture out to other platforms. Read more …
Social listening helps brands from around the world to increase awareness and boost sales. Listening to consumers helps businesses develop product innovations. For example, Ocean Spray used social media stats to discover a $100 million idea.
Britvic successfully launched Fruit Shoot in the highly competitive US market thanks to listening to consumer behavior. Analyzing social media analytics doesn’t only influence crisis response, brand health or customer care. Its where innovative brands create new products, which offer increased value to customers.
To create successful marketing campaigns, you must understand your audience.
Discover how your prospects feel about your brand. Identify the topics and trends they’re discussing online. Get to know what your customers really want. To help you connect with your prospects, here’s a brief on social listening, the benefits it offers and the best tools available to boost your brands’ sales and ROI. Read more ..
What steps would you take to revamp your Social Media Marketing? Share your thoughts in the comments below.
If you are looking for ways to improve your skills in social media marketing, join one of our social media courses. Click here: Social media courses Johannesburg to learn more.
TOPIC: SOCIAL MEDIA MARKETING