Social Media Marketing Tips – 20 Excellent Tips To Use In 2020

Written by Martie McCabeBlog


Social Media Marketing Tips

There are a variety of ways to learn about social media marketing tips. You can do this by listening to podcasts, following social media influencers, reading blogs or attending social media courses Johannesburg.

Whether promoting yourself or your brand, here are some social media marketing tips to help boost your social media presence.

1. Start With A Plan

Christina Newberry – Hootsuite

“Every good business strategy starts with a good plan. Social media marketing for small business is no different. Since it’s so easy to use and you can get started with organic posts for free, it might be tempting to dive in and just start posting.

But without a plan, you have no way of knowing what you’re trying to achieve with your social media posts, and no way to measure whether you get there.

Taking the time to create a social media plan right upfront will ensure that all your social efforts support specific business goals.”


2. Choosing The Right Social Media Platform For Your Business


“Who is your target audience? On which platforms are they spending most of their time? When they are on these platforms, what are they doing? What are they seeking out? Who are they interacting with? How are they interacting with the platform?

Look at the key demographics such as gender and location of the users and gain a general understanding of what each network is used for. You may also want to check out which platforms your competitors have successfully engaged with their audience on.

A simple Google keyword search can help you see which social media network your market is most active on. For example, try search terms like “motorcycle shops + Facebook”, or “motorcycles + Pinterest”.

Even if your business caters to a niche market, you’ll be surprised at the broad spectrum of users who are on social media networks.”


3. Get The Most Out Of Your Social Media Audience Research

Sergey Grybniak Search Engine Journal

“Before you start trying to create a strong presence for your brand on social platforms, you should conduct research to come up with an appropriate strategy. Be specific when establishing the goals you want to achieve.

It takes time to generate traffic and increase sales on social media. So be patient. Relationship building on social media is key.”

4. Visual Social Media Marketing: Share Compelling Visuals

Camille Franc SocialBakers

“Visual media marketing isn’t only about the right imagery. Imagine the power of great copywriting and imagery combined.

Two powerful concepts that support each other have the ability to be greater than the sum of their parts. Read on to learn more about how you can be the master of your marketing art forms.

We’re visual beings. So is it really that surprising we expect to be wooed by visuals instead of text on social media?

It’s easy to understand the importance of visuals in our daily communication. After all, 90% of the information our brain processes is visual.

Building a marketing presence designed around visuals is only natural. The statistics bear that out.

One study found that Facebook posts with images receive 2.3 times more engagement than those without. Meanwhile, tweets with images receive 150% more retweets compared to their counterparts.”

5. Use The Best Social Media Marketing Tool For Your Business

“When it comes to picking a tool for your business, there are just so many great options out there, so many wonderful, time-saving features, it’s a tall task to know exactly what’s right for you.
The tool you choose is often a key ingredient when it comes to hitting your social media marketing goals because it can help you drive traffic and engagement, as well as to measure how you’re doing.

Each tool has its strengths and there’s no single perfect tool for everyone. So how do you figure out which one’s going to be the best fit for you?”


6. Generate More Engagement With Your Social Media Posts

Daniel Tay Social Media Today

“Despite the fact that content engagement has dropped by 50% over the last three years, 92% of marketers still feel that social media is important to their business.

This is likely because social media marketing has a 100% higher lead-to-close rate compared to traditional outbound marketing methods.

Why? Because social media engagement builds customer-brand relationships, strengthens brand loyalty, and increases word-of-mouth advocacy, which is a much more potent conversion tool than advertising.

But showing up isn’t enough anymore. Savvy marketers know that you can’t just throw a bunch of posts out there and hope that something sticks.

The key here is engagement – two-way, meaningful, high-value conversations. Essential, the ‘social’ part of ‘social media.”


7. Use Tools To Schedule Your Content

Benjamin Carter-Riley Postplanner

“Manually posting all your social media content has been known to cause stress and anxiety. Possible side effects… you’ll get burned out on social media and it won’t be fun anymore.

Tips for creating social media content quickly; All you need is a scheduling tool and your struggle will be over.

Imagine what it would be like to pop onto social media for 15 minutes in the morning and 15 minutes in the afternoon to engage with your audience.

You can use that time to answer questions, make new connections and get into those important conversations. That’s what happens when you schedule social media posts. It takes a huge weight off your shoulders!”

8. Track And Refine Your Performance With Metrics


“Do you want to measure the impact of your social media marketing efforts?

Wondering which social media metrics you should focus on? Analyzing the raw data on campaign performance helps you determine which tactics and top social media tips are working.”

9. Tips To Boost Your Social Media Marketing Strategy

“Businesses took notice, implemented social media marketing tips and tricks and social media has since revolutionized the way we do marketing.

The benefits are endless with a well-executed social media strategy.

A few benefits of a killer social media strategy:

  • Increased brand awareness
  • Grow a larger audience
  • Connect with your audience better
  • Increased website traffic
  • Generate more leads
  • Make more sales and money

There’s no doubt about it – social media should be a vital component of your overall marketing efforts.”

social media marketing tips

10. Market And Sell Your Products Via Social Media

Rob Miller GetGist

“Marketing on social media is more than just tweeting about your brand from time to time or advertising on Facebook.

Without the appropriate strategy, including some advertising tips for social media, you will not achieve optimal results.

First, when curating social media content, the 80/20 Rule (also known as the Pareto Principle ) recommends: 80 percent of your social media marketing or sales success (the result) is based on only 20 percent of the cause (the content curated by you).

For this reason, the percentage of advertising content in all your social media channels should be as low as 20 percent of the content.

The remaining 80 percent turn to your customers — interact with them and share relevant content that adds value to them. Second, you should use every social media channel according to their respective strengths.”


11. Focus On The Best Customer Service

 Steven MacDonald Super Office

“There’s a lot of negative press coverage for companies that deliver poor customer service. If you want to stand out, you need to rethink how you treat your customers.

The number one reason why a customer leaves is that they feel like you don’t care about them.

But, how can you show them that you care? It’s simple. One of the best social media marketing tips is to provide excellent customer service.”

12. Focus On Real-Time Content

Orly Izhaki FitSmallBusiness

“Businesses can find immense growth and engagement by sharing short-lived, daily content, which, fortunately, is also easy and cost-efficient to produce. It’s a smart, low-barrier strategy for small businesses who need to bootstrap.

When it comes to Snaps, Instagram, and Facebook Stories, there is no expectation for highly polished content.

Take advantage of content creation tips for social media: Think of it as “raw,” relatable content that engages your followers in the day-to-day of your business—an inside view of what goes on behind the scenes.”


13. Focus On Building Relationships Instead Of Self-Promotion

Natalie Athanasiadis FitSmallBusiness

“Social media marketing is about strengthening relationships with existing customers and reaching a new audience.

Have restraint when it comes to selling; one of the top tips for social media marketing is to obey the 80/20 rule where only 20% of your posts are self-promotional.

Any more than that and you run the risk of getting ignored by your audience.”


14. Make Storytelling Part Of Your Strategy

Gennady Litvin FitSmallBusiness

“People hate impersonal brand spam content that’s just there to hoard likes and comments. Stop chucking promo links in all your posts.

Some of the top social media content tips advise that social storytelling doesn’t have a bunch of promo links and CTAs in them. They’re there to push meaningful interactions.

So focusing on creating this kind of content will make your audience and the algorithm happy.”


15. Use a Combination of Paid & Organic Social Media Marketing

Lora Kellogg FitSmallBusiness

A quick social media tips: “The paid aspect is easy: Buy impressions on social media platforms popular among your target customers.

Facebook and Instagram will allow you to choose a “brand awareness” or “reach” campaign.

The organic piece might be more work but will be just as valuable.

Partner with other local businesses that target the same customers; build relationships with them and, therefore, their audiences. Share their business and events on your social pages to win new fans.”

16. Create a Social Media Calendar

Mansab Awan Mastery365

“Social media editorial calendars are important tools for busy teams.

These are important social marketing tips and tricks to use.

They make it possible to plan posts ahead of time, avoid last-minute fire drills to create content and keep your workflow organized. Without one, you’re left scrambling to keep your social posting schedule full.

Social media editorial calendars are spreadsheets or apps used to schedule social posts in advance. They’re also used to plan when and which content will be shared, manage campaigns, and track deadlines.”

17. The Best Social Media Tips for Start-Ups

Donna Howard Social Media Today

“Social media marketing is a great way to help launch your startup. It’s cheap and effective — if you have a strategy.

Where do you start? How do you attract customers through platforms like Twitter, Instagram, etc.? This guide will help you answer these questions and more.”

18. The Best Social Media Video Tips You Must Know for 2019

Roman Daneghyan Social Bakers

“Social media platforms are a fantastic option to reach millions all around the world.

According to Statista, the global revenue forecast for social media platforms in 2019 is estimated to be 39 billion.

Businesses have already started to pick up on this and many of them are using social media platforms to their advantage — and guess what?

One of the best ways to promote your content on social media channels is through the social media video format.

Ever since social platforms became filled with promotional content and advertising, it’s gotten even more challenging to reach and connect with your audience.

However, videos are there to make it significantly easier. Videos are mobile-friendly, easier to consume, and generally, bring about more results relative to other options on social media.”

19. Engage With Influencers

Margot da Cunha Wordstream

”Ok, so the chances of a celebrity of this calibre tweeting about your business are quite slim, but that doesn’t mean you can’t find social media influencers in your niche to rave about your business to your mutual target audience – but how?

And who are these so-called social media influencers?

This post will give some social media influencer tips, questions, and more!”

20. Proper Use of Hashtags

Sherman Stanberry  Lifemarketing

“Have you made social media hashtags a part of your marketing strategy yet?

You may have already come up with a hashtag for your business or product. You think “that’s good enough” and go with it. You use it in a few posts, and that’s it, right?

Hashtags aren’t a laissez-faire type of thing. And they aren’t just a trend that needs to be adopted. They’re a means of communicating and expanding your business on social media. Get some hashtag tips and tricks for social media marketing to up your game.”


Do you ever make use of social media marketing tips and tricks? Is your favourite on this list? Share your thoughts in the comments below.

If you are looking for ways to upskill yourself in social media marketing then attend one of our social media courses. Click here: social media courses Johannesburg to learn more.





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