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Social Media Marketing Course (Online)

Our most popular course is the Social Media Marketing Course where you will learn how social media can help your business to increase brand awareness, get more exposure, generate more leads and increase sales.

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ONLINE

8-WEEKS

tba

R8 500

Learn Social Media Marketing

Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising
Establish an online presence, build a following, and manage your social media accounts.
Develop effective social media posts and create a strong social media brand presence.
Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results.
Build community by leveraging organic and paid, creating effective content for multiple platforms, and generating campaigns.

Industry-Led Social Media Marketing Training

Digital Business Academy partners with industry experts and influential marketers to create learning materials that reflect the latest developments and trends in the industry.

Course Outline

Social Media Introduction

Explore key social media platforms and better understand where to focus your efforts, how to connect with a platform’s audience, and how to leverage organic features and paid media to support growth.

Content Creation

Learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content by setting up a content calendar, managing and moderating your posts and analyzing data for insights.

Facebook and Instagram Ads (Meta Ads Manager)

Learn how to structure campaigns in Meta Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your campaigns.

Instagram Organic Marketing

Learn how to manage an Instagram account and use the features available of Instagram effectively for a business. Increase your followers with organic outreach. Create and design single image posts, carousels and Reels with Canva.

Social Video (YouTube Shorts, Insta Reels, TikTok)

Focusing on YouTube Shorts, Instagram Reels and TikTok you will learn how to set up, customise, and manage your channels, implement an effective creative strategy to build an online audience using short form video.

LinkedIn B2B Sales and Lead Generation

Learn the concepts of social selling and personal branding for B2B sales and marketing. How to build and optimize your LinkedIn profile and create engaging content. Discover features such as Company pages and Showcase pages to create a presence for your company and understand how to use LinkedIn Ads to generate leads.

Twitter Marketing

Learn how to develop a Twitter growth strategy that will move both your personal brand and your business forward. Understand the Twitter algorithm so you can create content that will increase your followers and reach.

YouTube Ads

Leverage the power of video to connect deeply with your audience, captivate them with valuable content, and convert them into buyers. You will learn how to target audiences, create the perfect video ad and set up campaigns that work.

Influencer Marketing

Learn how to get started with influencer marketing by understanding the benefits and risks, how to identify the right social media influencers, and more.

Social Media Strategy

In this module, you will learn how to plan and create a social media marketing strategy. You will learn how to set measurable objectives for your strategy, analyse and track your activities, and finally how to execute your strategy, and how to measure its impact and performance.

Bonus

Introduction to AI for marketing

Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and act like humans. Today, it is a rapidly growing field that has the potential to revolutionize many aspects of our lives. In this module you will learn how you can benefit from AI tools that you can have access to and the way you can use them to help you increase your productivity.

How It Works

When you register for any of our courses you will gain access to our exclusive resources that will assist you throughout your learning journey.

HD video lessons to build your knowledge and skills.
Direct support with lecturer.
Downloadable eBooks, case studies, templates and toolkits.
Quizzes to reinforce learnings and test your knowledge.
Guided walk-throughs with techniques and tips.
Support for all your technical questions.

Online Course Duration

1
This course consists of expert instructional videos designed to build a well-rounded foundational social media marketing skill set.
2
You have up to 6 months to complete the course, during which time you can access your course content wherever and whenever you want.
3
The average completion time is between 8 - 12 weeks.
4
Our courses are 100% online and you can set your own study schedule.

4000

Students

500

5 ★ Reviews

Years Experience

Trusted by Leading Companies

We have helped more than 4000 students and 250 companies to develop their digital skills and advance their careers.

Cost

We support all popular payment methods in South Africa.

Instance 1

cost

R 8 500

You will receive an invoice after payment is received.

Limited spaces available.

BUY NOW

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payment options

What Our Students Are Saying

francina machoga - National research foundation

Very interesting and more informative. Lots of practical examples. I have learnt a lot and am now ready to develop a social media strategy for our organisation. Excellent, and will recommend to others.

nomali zungu - beckman coultier SA

Great course and a necessity for all marketers! It is empowering and gives us great insights on the subject. The course was presentation was easy to follow.

Kylie Coleman - Red Cherry Interactive

Hugh McCabe is very knowledgeable, down to earth and professional in his approach. Made difficult concepts and processes easy to understand. I feel like I have learnt a lot in terms of the digital and social media landscape, the platforms available and how to use them every day for both our company and clients.

About the Instructor

Hugh McCabe | Digital Marketing Specialist

Hugh McCabe has worked as a digital marketing consultant and trainer since 2008. He brings a wealth of knowledge, skills and experience to help businesses increase brand awareness, generate more leads and grow their sales with digital and social media marketing methods.

FAQ.

HOW LONG WILL IT TAKE ME TO COMPLETE THIS COURSE?

Online course: On average students take 8 - 12 weeks to complete the course. You have up to 6 months to complete the course, during which time you can access your course content wherever and whenever you want.

Virtual course consists of 2 days of expert instruction from 9h00 - 16h00 designed to build a well-rounded foundational digital marketing skill set.

what are the benefits of studying online?

Our courses are 100% online and self-paced. You don’t have to put your life on hold while learning and you can set your own study schedule.

WHEN CAN I START THE COURSE?

Courses can be started on the date that is displayed on the website course page.

DO I RECEIVE PHYSICAL STUDY MATERIAL

No, all course resources are available online. You will get access to an online library with content including Articles, Toolkits, Templates, Case Studies, Podcasts & much more.

DO YOU OFFER STUDENT SUPPORT?

We offer student support via email and our own private Facebook Group.

WHAT ARE THE PAYMENT OPTIONS AVAILABLE?

There are many payment options available at Digital Business Academy that you can choose from:

Credit & Cheque Cards issued by Visa and Mastercard.
Instant EFT by Payfast allows online shoppers with access to internet banking to make an Electronic Funds Transfer (EFT) that gets instantly verified.
Mobicred online account gives you access to credit, paying online through Payfast.
Masterpass a free digital wallet from Mastercard.
Debit cards issued by Maestro and Visa Electron, paying online through Payfast.
SnapScan ‘scan to pay’ contactless payment apps.
RCS Store Cards (including RCS, Game, Cape Union Mart, Makro, Builders and CTM cards) online purchases through affordable and flexible payment terms.
Zapper is a free ‘scan to pay’ app.

CAN MY EMPLOYERS ASSIST WITH PAYMENT FOR THE COURSE?

We offer special discount for employers who want to sponsor the fees of their employees' courses.

HOW OFTEN DO YOUR COURSES RUN?

All available dates for our short courses are shown on the specific course page. Private tailored courses can be booked on your preferred dates and subject to availability of the facilitator.

DO YOU OFFER IN-COMPANY TRAINING?

Yes, we offer customised in-house to staff and companies. We have worked with and trained delegates from over 400 companies such as government, non-profit organisations, corporates, small and medium businesses. For more information contact us at: admin@digitalbusinessacademy.co.za

PREREQUISITE KNOWLEDGE?

No prior experience is required, but it is recommended that learners are comfortable with basic computer skills, such as managing files, using third-party online programs, and navigating the internet through an online browser.

PAYMENTS, INSTALMENTS, DISCOUNTS, REFUNDS AND CANCELLATIONS?

We offer various payment and installments options. For refunds and cancellations please refer to our Terms and Conditions and Refunds pages.

WHAT HAPPENS AFTER THE TRAINING COURSE?

No matter what course you attend you will become a member of Digital Business Academy Community. This gives you access to resources and materials which will enable you to continually develop your knowledge. We also provide post course support where you can contact the trainer via email for further assistance.

IS THIS COURSE ACCREDITED?

Our short courses are not accredited. As a private online education provider that offers short courses it is not required to be registered with the Department of Higher Education (DHET).

WHAT IS THE DIFFERENCE BETWEEN AN ACCREDITED COURSE AND A SHORT COURSE?

Short courses are NOT accredited by the Council on Higher Education (CHE) or SAQA and, as such, are not qualifications. This means that they are not credit-bearing and should not to be confused with Higher Certificate or Diploma programmes.

WHAT ARE THE BENEFITS OF SHORT COURSES?

Doing a Short Course is a strategic move that you can undertake to improve your knowledge, skills, and marketability within a specific field. A short course primarily develops and enhances your skills. A short course helps you to continue your education and become a lifelong learner, someone that is always growing and developing. Studying will keep you up to date with the latest developments in business management, as well as newer technologies involved in the process. Staying ahead of the curve will allow you to ensure that you and your department are performing at peak levels.

B-BBEE CODES AND SKILLS DEVELOPMENT SCORECARD COSTS

In respect of B-BBEE, a measured entity is entitled to include 25% of its costs associated with non-accredited training as part of its annual Skills Development Spend.

I HAVE MORE QUESTIONS, WHO SHOULD I CONTACT?

You can email us at admin@digitalbusinessacademy.co.za.