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Digital Marketing Course (Online)

Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this digital marketing short course is designed to show you how to increase traffic to your website, generate more leads and get more clients.

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online

8-weeks

tba

r8 500

Learn Digital Marketing

Attract and engage customers through digital marketing channels like SEO, paid search, social media, content marketing, email, display and video advertising.
Create and manage a digital marketing campaign that targets the right audience, communicates a compelling message, and maximizes your company’s ROI.
Learn how to use social media to connect with their audience, attract new followers, and meet sales goals.
Improve a company’s lead generation efforts by turning social media followers and website visitors into email subscribers so you can convert them into paying customers.
Explore why understanding analytics is an essential skill when it comes to shaping a high-level digital marketing strategy.

Industry-Led Digital Marketing Training

Digital Business Academy partners with industry experts and influential marketers to create learning materials that reflect the latest developments and trends in the industry.

Course Outline

Introduction to Digital Marketing

Learn foundational digital marketing concepts, including marketing strategies, brand positioning and user research, enabling you to craft marketing content that persuasively connects with your target audience and improves your digital marketing efforts.

Website Optimisation

Learn how to build and publish a well-designed and high-performing website that is aligned to your business goals. Learn how to optimize your website for customers that are searching for answers, products, or services that your company can help them with.

Content Marketing

Learn how to plan and create content that works well for your target audience. You will learn about the buyer’s journey and be able to create a content marketing strategy by conducting social listening, competitor analysis, and content audits.

Social Media Marketing

Learn more about the differences between social media platforms, managing your social media presence, building community, leveraging organic and paid, creating effective content for multiple platforms, and generating advertising campaigns.

Search Engine Optimisation (SEO)

Learn how search engines work and how to use keyword and competitor research to boost your position in the organic search rankings and generate more inbound leads for your website.

Paid Search With Google Ads

Develop pay-per-click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI.

Display & Video Advertising

Learn about the fundamental concepts of display and video advertising, how to create a YouTube channel, manage video content, identify ad formats available and how to set up and manage campaigns.

Email Marketing

Learn the secrets of effective email marketing. Deliver the right message and subject line at the right time. This module also teaches subscriber management, mobile optimisation and data security.

Digital Analytics with Google Analytics

Learn how to set up and configure Google Analytics to evaluate your website traffic, measure the success of your campaigns and use those insights to plan and optimise your marketing budgets.

Digital Marketing Strategy

Learn how to create an effective digital marketing strategy and how to develop a successful budget plan to measure the ROI for digital activities.

Bonus

Introduction to AI for Marketing

Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and act like humans. Today, it is a rapidly growing field that has the potential to revolutionize many aspects of our lives. In this module you will learn how you can benefit from AI tools that you can have access to and the way you can use them to help you increase your productivity.

How It Works

When you register for any of our courses you will gain access to our exclusive resources that will assist you throughout your learning journey.

HD video lessons to build your knowledge and skills.
Weekly virtual Q+A with lecturer.
Downloadable eBooks, case studies, templates and toolkits.
Quizzes to reinforce learnings and test your knowledge.
Guided walk-throughs with techniques and tips.
Support for all your technical questions.

Online Course Duration

1
This course consists of expert instructional videos designed to build a well-rounded foundational social media marketing skill set.
2
You have up to 6 months to complete the course, during which time you can access your course content wherever and whenever you want.
3
The average completion time is between 8 - 12 weeks.
4
Our courses are 100% online and you can set your own study schedule.

4000

Students

500

5 ★ Reviews

Years Experience

Trusted by Leading Companies

We have helped more than 4000 students from 250 companies to develop their digital skills and advance their careers.

Cost

We support all popular payment methods in South Africa.

Instance 1

cost

R 8 500

You will receive an invoice after payment is received.

Limited spaces available.

BUY NOW

ENQUIRE

payment options

What Our Students Are Saying

Viloshni Govender - Seperation Scientific

Thank you for a very informative course. Length of the course was perfect and provided us with enough cheat sheets, hints, templates and insights to take our own companies to the next level in Digital Marketing. Hugh McCabe was very knowledgeable and shared his knowledge freely with us which was great. Fun, interactive class and I learnt a lot!

Thsepo Thakalekwala - Avalanche Marketing Group

The course is very informative and Hugh McCabe is very helpful and passionate about his work. The training course will add a vast amount of value to my business and practice. It will also give me the competitive edge. The technological changes render all old technology obsolete, so digital marketing is a course that every marketer should equip themselves with. Thank you Hugh McCabe and Digital Business Academy!

chad miller - lonrho Johannesburg

I enjoyed the course because it ‘demystified’ the processes behind digital marketing. We see Google Ads, Facebook ads etc. on a daily basis and this course allowed me to see how it works for myself, and how to use it without contacting an outside agency.

About the Instructor

Hugh McCabe | Digital Marketing Specialist

Hugh McCabe has worked as a digital marketing consultant and trainer since 2008. He brings a wealth of knowledge, skills and experience to help businesses increase brand awareness, generate more leads and grow their sales with digital and social media marketing methods.

FAQ.

HOW LONG WILL IT TAKE ME TO COMPLETE THIS COURSE?

Online course: On average students take 8 - 12 weeks to complete the course. You have up to 6 months to complete the course, during which time you can access your course content wherever and whenever you want.

Virtual courses consist of 2 days of expert instruction from 9h00 - 16h00 designed to build a well-rounded foundational digital marketing skill set.

what are the benefits of studying online?

Our courses are 100% online and self-paced. You don’t have to put your life on hold while learning and you can set your own study schedule.

WHEN CAN I START THE COURSE?

Courses can be started on the date that is displayed on the website course page.

DO I RECEIVE PHYSICAL STUDY MATERIAL

No, all course resources are available online. You will get access to an online library with content including Articles, Toolkits, Templates, Case Studies, Podcasts & much more.

DO YOU OFFER STUDENT SUPPORT?

We offer student support via email and our own private Facebook Group.

WHAT ARE THE PAYMENT OPTIONS AVAILABLE?

There are many payment options available at Digital Business Academy that you can choose from:

Credit & Cheque Cards issued by Visa and Mastercard.
Instant EFT by Payfast allows online shoppers with access to internet banking to make an Electronic Funds Transfer (EFT) that gets instantly verified.
Mobicred online account gives you access to credit, paying online through Payfast.
Masterpass a free digital wallet from Mastercard.
Debit cards issued by Maestro and Visa Electron, paying online through Payfast.
SnapScan ‘scan to pay’ contactless payment apps.
RCS Store Cards (including RCS, Game, Cape Union Mart, Makro, Builders and CTM cards) online purchases through affordable and flexible payment terms.
Zapper is a free ‘scan to pay’ app.

CAN MY EMPLOYERS ASSIST WITH PAYMENT FOR THE COURSE?

We offer special discount for employers who want to sponsor the fees of their employees' courses.

HOW OFTEN DO YOUR COURSES RUN?

All available dates for our short courses are shown on the specific course page. Private tailored courses can be booked on your preferred dates and subject to availability of the facilitator.

DO YOU OFFER IN-COMPANY TRAINING?

Yes, we offer customised in-house to staff and companies. We have worked with and trained delegates from over 400 companies such as government, non-profit organisations, corporates, small and medium businesses. For more information contact us at: admin@digitalbusinessacademy.co.za

PREREQUISITE KNOWLEDGE?

No prior experience is required, but it is recommended that learners are comfortable with basic computer skills, such as managing files, using third-party online programs, and navigating the internet through an online browser.

PAYMENTS, INSTALMENTS, DISCOUNTS, REFUNDS AND CANCELLATIONS?

We offer various payment and installments options. For refunds and cancellations please refer to our Terms and Conditions and Refunds pages.

WHAT HAPPENS AFTER THE TRAINING COURSE?

No matter what course you attend you will become a member of Digital Business Academy Community. This gives you access to resources and materials which will enable you to continually develop your knowledge. We also provide post course support where you can contact the trainer via email for further assistance.

IS THIS COURSE ACCREDITED?

Our short courses are not accredited. As a private online education provider that offers short courses it is not required to be registered with the Department of Higher Education (DHET).

WHAT IS THE DIFFERENCE BETWEEN AN ACCREDITED COURSE AND A SHORT COURSE?

Short courses are NOT accredited by the Council on Higher Education (CHE) or SAQA and, as such, are not qualifications. This means that they are not credit-bearing and should not to be confused with Higher Certificate or Diploma programmes.

WHAT ARE THE BENEFITS OF SHORT COURSES?

Doing a Short Course is a strategic move that you can undertake to improve your knowledge, skills, and marketability within a specific field. A short course primarily develops and enhances your skills. A short course helps you to continue your education and become a lifelong learner, someone that is always growing and developing. Studying will keep you up to date with the latest developments in business management, as well as newer technologies involved in the process. Staying ahead of the curve will allow you to ensure that you and your department are performing at peak levels.

B-BBEE CODES AND SKILLS DEVELOPMENT SCORECARD COSTS

In respect of B-BBEE, a measured entity is entitled to include 25% of its costs associated with non-accredited training as part of its annual Skills Development Spend.

I HAVE MORE QUESTIONS, WHO SHOULD I CONTACT?

You can email us at admin@digitalbusinessacademy.co.za.