LinkedIn is known to many as the Facebook for professionals, but it’s more than just making friends and networking! With the correct training LinkedIn, it is possible to grow your business quickly and simply as it’s the perfect platform to prospect, nurture and convert leads. This article looks at some of the main ways you can use this social network to help grow your business
Connecting With Your Clients
They say that retaining a current client or customer is much cheaper than finding a new one. LinkedIn is the perfect platform to help you get to know your clients and reduce your customer acquisition cost by building a relationship with your clients. You may have a number of sales staff who aren’t yet sure how to use LinkedIn. This is where training LinkedIn comes in to play. It’s important that your staff understand how this social network should be used to connect with existing clients, what the online etiquette is and how often they should be using it. One of the best features is that it’s easy to use and simple to get started with growing your online network, since you can import your existing email contacts into the system.
Prospecting For Leads
With just a couple of hours of training LinkedIn, your sales staff can turn a social network into a powerful and effective lead prospecting tool. LinkedIn has an incredibly powerful search function, which can be expanded further by subscribing to their premium service for a small monthly subscription. Once you have added your email contacts, you will have a small network of first degree connections. From there you can fund other 2nd degree connections which can be the foundation of your prospecting campaign.
Using the powerful search functions, you can filter results to find your ideal clients. Any B2B business can benefit here, since you can filter by job role, company size, number of employees, location and more. This means you can easily find the decision maker you need to speak to in order to arrange a meeting, bypassing the chain of gatekeepers that salespeople are familiar with when making telesales. As a result, with the help of training LinkedIn and just a few hours per week, you can save time and increase profits by setting more sales meetings.
Build Your Professional Reputation
Another great feature is groups. You can join groups to discuss certain topics. The best use of this is by joining a group where your buyer will be. That way, you can discuss topics of relevance with them, or discuss your particular product or service, which builds your reputation with your audience. LinkedIn training experts highly recommend this as it’s a simple and easy way to connect with potential buyers, yet only requires around 15 minutes per day to see a return on investment.
Before you start training LinkedIn, make sure you set goals, otherwise, your 15 minutes per day will be fruitless. Consider where your customers will be, i.e. in what groups, when they are online, what their priorities are and most importantly of all, how will you deliver value? This is extremely important as if you have nothing of value to say or to share, you will not gain the respect and audience of the group.