Have you ever attended short courses on social media? You will need this in launching a successful social media marketing campaign.
The most successful campaigns are the products of taking short courses on social media, good planning, smart and consistent work and a solid knowledge of social media platforms. Here are some tips to help you take your campaigns to the next level.
1. Have a Plan
Setting off on your social media journey in a haphazard, “make it up as you go along” kind of way will probably reward you with the same level of haphazard results. There’s a method to this madness, even if social media may appear somewhat chaotic at times.
Before you start your campaign, attend short courses on social media to learn what you want to achieve and define what social media success means to you. Decide what platforms you’re going to use and how you will approach each one. Create a systematic implementation plan and make time every day for the activities you need to do, be it posting content or interacting with contacts.
Without attending short courses on social media and a set plan and goals you’ll never be able to achieve success or measure the progress of your social media campaigns.
2. Keep An Eye On Competitors
Competitors can be a great source of ideas. Monitor their content and posts and take note of anything that gets a lot of reaction or attention.
Don’t copy this content, but use a unique variation of that basic idea to boost your own results. This doesn’t only apply to competitors, of course. Look at successful posts or campaigns outside of your niche or community as well.
3. Be Choosy About Your Platforms
Don’t join as many social media networks as possible. This is a common myth perpetuated by the quantity over quality spam crowd. Go where your customers are and use the platforms where you’ll most easily be able to connect with them.
Maintaining a strong presence on 3 or 4 key networks is better than a diluted presence on 6, 7 or 8 networks. Just having a presence is not enough. You need to be active and provide value on a consistent basis.
4. Stand Out With Image Updates
People love images. Visual presentations consistently outperform text on the internet.
Instead of just using text updates, why not spice it up by putting that text on a relevant, eye-catching picture. Pictures are easy to share and people love to do just that. They also draw attention and will stand out among the many text updates your prospects will already be getting.
By attending short courses on social media you learn how to choose your images carefully, making sure it gets the message across, that it is relevant but also attention-grabbing.
People love to talk, offer opinions and interact. What is the easiest way to get them to do this? By asking questions.
This is such a simple, but effective way to get your followers talking and to interact with them. You’ll not only make some connections, but you’ll learn more about your audience, what they want, their likes and dislikes.
6. Get Attention
You’re still a marketer, and many marketing practices translate well to social media. Write strong headlines to grab attention, tell stories, challenge ideas, be a little controversial when appropriate.
Stimulate interaction and attention with giveaways or competitions. Safe and boring is not going to get you noticed in the busy world of social media marketing.
Learn how to participate with short courses on social media. Whether it is LinkedIn groups or simply your customers’ Facebook profiles, participate and interact. Get your name out there. Show interest and showcase your knowledge. This is one of the quickest ways to gain followers, friends and contacts.
You have to be active in social media, which gets us back to the original point of planning: make sure you set aside enough time to properly engage with people and build your social presence.
Use these tips to improve your social media marketing. Never neglect proper planning. Get to know your social media platforms intricately by attending short courses on social media, so that you don’t miss out on crucial features and opportunities that may provide the little spark you need to push your campaigns to the next level.