LinkedIn is the social network for business, it’s a great way to make and foster your business connections. It is very important that you know how to use LinkedIn, to connect your business to people and people to your business.
How To Use LinkedIn
Who are you? Include your full name and upload a professional picture. People will be looking at LinkedIn when they are looking to do business with you, so look like a business – profiles without a photo look like spam or inactive accounts and are generally ignored.
Personalize your headline. The default here is your current title but you can easily change it to something more descriptive of your skills or identity – and you should.
Add your work history. Go to the “experience” section and at the very least, add your most recent positions. If your company appears in the drop down menu, click on it, that way you’ll be grouped with fellow employees under company searches – it makes it easier to connect with past co-workers as well. If you were at a company for five years held several positions, list the five years and in the description section list your skills and responsibilities, this emphasises your longevity and growth.
Customize Your Website URLs. This tweak makes a subtle yet important improvement to your profile. Instead of leaving the generic “company website” or “blog”, click the “Edit” next to “additional information”, in the drop down menu for types of website choose “other” and change the default title to best suit your needs. You can link to various sites or various pages within your main site.
Get Recommended. This is another way of how to use LinkedIn to your advantage. Nothing speaks louder and better about you than the words of others. You can ask for recommendations with the link next to the position. Don’t randomly ask everyone, be specific and reasoned and thoughtful. Remember, the best way to get a recommendation is to give one.
Grow your Network. You’re profile is looking good – now you’re putting your best foot forward – your best digital, virtual foot forward. Now it’s time to connect with some people another way of how to use LinkedIn – go to the upper right, click on “People”, drag down to “Groups” and type in the keyword or words on your industry and interest and join a couple.
Don’t be shy about reaching out and connecting with businesses, groups or people – that’s how to use LinkedIn is all about. Build your network and prosper, but don’t be spammy or random about it, it’s not a numbers game. You’re building your professional network, do it judiciously, personally and with intent – then you will build a most valuable and engaged network, people and businesses that you are interested in and businesses and people that are interested in you!