Become a Digital Marketing Expert
This is the only 3-Day Digital Marketing Course offered in South Africa covering all the essential aspects of digital marketing.
The course will help you to grow your business, generate more brand awareness, get more leads, convert more sales and achieve Digital Marketing Excellence.
We will give you a complete overview of the digital marketing landscape, the latest trends, tools and techniques to build and implement a digital marketing strategy for your business.
|24 – 26 June 2019||R 9 500|
|22 – 24 July 2019||R 9 500|
|26-28 August 2019||R 9 500|
How You Will Benefit
You will get the opportunity to master skills used by high-performing companies, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem.
At the end of the course, you’ll be able to grow your business, join a large corporate, work at a digital marketing agency or become an independent freelancer.
What You Will Learn
The 3-Day Digital Marketing Course is designed to help you master the essential disciplines in digital marketing. The course is broken down into a series of modules that include exercises, case studies and interactive discussions for you to complete.
Digital Marketing Essentials
Designed to provide you with an in-depth practical experience and the relevant skills and tools, you need to succeed in today's rapidly moving Digital Marketing workplace.
In digital marketing website optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Content is at the core of all digital and social media marketing activity. In this module you will learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.
- The crucial role that content marketing plays in both B2C and B2B organisations
- How content can guide and inform new paths to purchase
- The foundational steps needed to inform your approach to content creation
- Content seeding and promotion technique to maximise its reach and impact
- How to extract long-term value from every piece of content you create
- How to measure and report your content marketing success
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service.
Most social media platforms have built-in data analytics tools, which enable businesses to track the progress, success, and engagement of ad campaigns.
- Facebook Marketing with Business Pages
- Visual Marketing on Instagram
- LinkedIn for Networking and Business
- Twitter Marketing for Business
- Video Marketing on YouTube
Social Media Advertising With Facebook Ads
Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising on Facebook and how to execute advertising campaigns that resonate with your audience.
Search Engine Optimisation (SEO)
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in the search engines results—often referred to as "natural", "organic", or "earned" results.
In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
Paid Search With Google Ads
Search advertisements are targeted to match key search terms (called keywords) entered on search engines.
This targeting ability has contributed to the attractiveness of search advertising for advertisers.
Consumers will often use a search engine to identify and compare purchasing options immediately before making a purchasing decision.
The opportunity to present consumers with advertisements tailored to their immediate buying interests encourages consumers to click on search ads instead of unpaid search results, which are often less relevant.
Display & Video Advertising
Display advertising is advertising on websites or apps through banners or other ad formats made of text, images, flash, video, and audio.
The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices.
It can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
Email marketing is popular with businesses for several reasons:
An exact return on investment can be tracked and has proven to be of high value when done properly.
Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
Advertisers can reach substantial numbers of email subscribers who have opted in to receive the email.
Digital analytics is a set of business and technical activities that define, create, collect, verify or transform digital data into reporting, research, analyses, recommendations, optimizations, predictions, and automations.
In this module you will learn how to:
- Create a digital marketing strategy plan for your business or organisation
- Create your campaign objectives, benchmark success and measure ROI
- Plan your digital marketing campaigns using industry proven frameworks
- Integrate digital marketing with your brand, sales and CRM goals
- Confidently use the appropriate channels to engage with your audiences
- Plan your content calendar around audience needs and drivers
- Learn from success and failure of other organisations’ digital marketing campaigns
- Implement techniques and tools for measuring your digital marketing success
Your digital marketing strategy is the series of actions that help you achieve your business goals with various online marketing channels which include paid, earned, and owned media.
Need Corporate Digital Training?
This course can also be delivered in-house to upskill your team. We have expert knowledge in all areas of digital marketing and can customise a training solution to help your team gain the knowledge and skills that drive digital marketing growth.
What Our Students Say
“Thank you for a very informative course. Length of the course was perfect and provided us with enough cheat sheets, hints, templates and insights to take our own companies to the next level in Digital Marketing. Hugh was very knowledgeable and shared his knowledge freely with us which was great. Fun, interactive class and I learnt a lot!”
Viloshni Govender, Marketing Director, Separation Scientific
“When I started looking for a face-to-face digital marketing course which covered all the fields I required, and also not a 6 month certification, this was the ONLY course available. We covered all aspects of digital and online in 3 days. The worth of this course is more than any monetary value could ever define. I will be using the theories until I retire – no joke. The trainer was very helpful, friendly and shared his knowledge with passion. He listened to all our questions and empowered us to share and chat about learning. Loved it! I could apply this to all my industries. The food – quality, fresh food. Not your average ‘training food’. Fresh salads, flavourful meat and the drink you selected.”
Natania Tesnar, PR Account Manager, Anti-Clockwise Consulting
“You are a rock star! You shall be getting a great write-up today! Thank you so much, your training was fantastic. My boss actually said WOW you seem so excited. My analytics this month are as such after attending your course and getting people to also go through my website and we are now starting to push the social media. You taught me loads about getting people to dig deeper into my website, and we did this through Facebook by constantly sharing events calendar and emailing it out and many more things you have showed me.”
Tracey Greig, Marketing and Operations Manager, AFSUG