Social Media Marketing Course In Johannesburg 2019
Dates: 13 August, 8 October, 3 December
Cost: R 2 950
Venue: Regus, 6 Kikuyu Rd, Sunninghill, Sandton, Johannesburg, 2191
The social media marketing course will introduce you to key social media concepts, tools, case studies and best practices used by leading companies.
You will learn the latest techniques for content creation and outreach across all of the core social networks. Through a series of practical exercises and interactive discussions, you will gain hands-on experience in all the techniques and tools used to create social media campaigns and strategies for your organisation.
The course is broken down into a series of modules to help you master the essential disciplines in social media marketing.
Module 1 – Social Media Marketing Essentials
This module introduces the core principles and purpose of social media marketing. It will enable you to research, set business objectives for campaigns and develop a targeted social media marketing strategy.
Module 2 – Social Media Research
In this module, you will learn about key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.
Module 3 – Content Marketing
In this module, you will learn how to engage with and acquire customers using the creation and sharing of content. This module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.
Module 4 – Content Outreach
In this module, you will learn the concept of content seeding and how to use content effectively over multiple social
platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.
Module 5 – Facebook for Business
This module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.
Module 6 – LinkedIn for Business
This module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn tips, tricks and techniques to build a compelling profile and increase your visibility & reputation.
Module 7 – Twitter for Business
This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.
Module 8 – Instagram for Business
In this module, you will learn how to develop a successful Instagram marketing strategy, how to target the right audience, run content marketing and advertising activity, and measure its impact.
Module 9 – Social Video Marketing
This module will introduce you to the concept of social video marketing and its growing importance for today’s online consumers. Focusing on YouTube, Facebook and LinkedIn, you will learn how to leverage the creative life cycle for audience development to build sustainable communities for lead generation.
Module 10 – Social Media Tools
In this module, you will learn about the various social media software, tools and services to build an effective marketing campaign.
Module 11 – Social Media Analytics
In this module, you will learn how to evaluate your social media insights and measure the success of your campaigns to plan, optimise and reach your return on investment.
Module 12 – Social Media Strategy
In this module, you will learn how to create an effective social media marketing strategy and how to develop a successful budget plan to measure the ROI for your social media activities.
How You Will Benefit
Upon completion of this course, you will be able to:
- Develop a social media marketing strategy, incorporating content, social networks and social tools.
- Produce innovative and creative social media strategies, know how to boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success.
- With the effective analysis of campaign results, you’ll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.
- Use industry standard tools to define, measure, and adjust your campaign’s key performance indicators and maximize success.
All attendees receive an attendance certificate, digital copies of course material and post-course support. This course includes lunch and refreshments.
What Our Students Say
“I first attended the 1 day Social Media course in 2018 and the results of our organisation’s social media channels were very impressive in auch a way that my manager suggested I attend the 3 day Digital Marketing course. I have learned a lot and am ready to take on all our digital work going forward. Excellent service from the academy!”
Esther Mahlalela, Save the Children SA
“Great complete course! Quick and easy explanations of the most important tools and some very useful additional services. Interesting mix of people attending the course.”
Samuel Monthuley, External Relations Consultant, UNHCR Kinshasa DRC
“I am so pleased to have done the social media marketing course. Everything I do at work or for my business will be so much quicker. I have learnt amazing tricks and tools to cut down on graphic design costs, reading my customers and freeing up time to do other important things. Very informative and well presented. Thanks Hugh! You answered all our questions in ‘lay-man-terms’ which has made it easier to understand – I can be quite slow with IT things. I will absolutely recommend this to others (not until I have surpassed my competitors!). I like the fact that Q & A sessions with you are possible after today. Great day! Motivated and excited!”
Carol Anderson, Made You Look
“Excellent course, very relevant to the changing business and social environment around us. Good exposure to the digital ‘erosystem’ we operate in, both professionally and socially. Good roadmap provided to initiate our exposure and activity within the digital and social media landscape. Will send more staff within UVEX Safety, definitely.”
Christo Nel, Director UVEX Safety
“Thank you for an extremely informative course. Very interesting. I learnt a lot and feel that it definitely added value to my business. Very well presented, excellent venue. I would like to attend the 3-Day Bootcamp.”
Michele Michie, Dynamix Staffing Solutions