Customized courses in LinkedIn are fast becoming popular among professionals and organizations. This is attributable to the fact that today, LinkedIn is the preferred networking platform for professionals from a variety of industries.
Unlike its social media counterparts, LinkedIn differentiates itself by offering a plethora of benefits to members. They are as follows:
- Online reputation building
- Improve search rankings – when someone Google’s you or your organization, LinkedIn profiles rank highly
- Lead generation
- Networking with like-minded professionals
- Learn from the best in the industry
- Follow updates about your favorite companies
- Exchange ideas and thoughts on specific areas of expertise via LinkedIn Groups
The above merely scratch the surface of what LinkedIn can actually do for you and your organization.
As in all good things, getting started can be difficult. Also, given the number of options on LinkedIn setting up your personal profile can be overwhelming. This is probably the number one reason that many members’ profiles are incomplete. As in the case of all social media profiles, when something shiny comes along, people sign up to it, only to abandon it after a couple of weeks. However, today, with over 238 million professional on LinkedIn and many of them attributing their networking success to this amazing platform, it becomes imperative that you too pull your act together and make your presence felt.
This is where courses in LinkedIn play an important role. The right training program will guide you through the very basics – setting up your personal profile to networking like a pro and establishing yourself as an authority figure in your area of expertise.
An important drawback with standardized courses in LinkedIn are that they do not take into account the fact users/members may be at different stages of expertise when it comes to LinkedIn knowledge. The way to overcome this dilemma is by customizing the courses in LinkedIn in a way that helps a user capitalize on the knowledge he/she already possesses, helping him/her fast-track their way to LinkedIn success.
Excellent courses in LinkedIn will allow the user freedom to tailor the learning to suit their requirements. They may allow the user to choose which areas he/she wants to learn (i.e. skip the introductory sections and learn the advanced techniques). Customized LinkedIn training programs will also allow the user the freedom to select the duration of learning.
This will ease him/her of unnecessary pressure (remember LinkedIn professionals need to balance their professional responsibilities and family lives and learning a LinkedIn course can get in the way of the work-life balance) and ensure they would not chew off than they can swallow.
In summary, a good customized LinkedIn training program:
- Covers all aspects of LinkedIn mastery
- Allows you the flexibility of learning at your own speed
- Regularly updated with LinkedIn’s latest updates
- Is affordable
- Accessible 24/7
In the end it all boils down to your commitment to learning how to harness the power of LinkedIn to enhance your online reputation. And courses in LinkedIn customized to your individual needs are definitely the way to go.