Our 1-Day Social Media Marketing Courses Johannesburg will give you a complete overview of the social media marketing landscape. You will receive training on the tools and techniques to build and implement a social media marketing strategy in your organization.
Cost: R2 950
13 November 2018 (Early Bird Special 10% off until 13 October)
4 December 2018 (final course for 2018)
29 January, 26 February, 26 March
Venue: Regus Business Centre, 6 Kikuyu Rd, Sunninghill.
Bookings: Email us at firstname.lastname@example.org
Included: Certificate of completion, printed workbook & notes, lunch and refreshments.
What You Will Learn
Our most popular course is the 1-Day Social Media Marketing Courses Johannesburg where you will learn how social media can help your business to increase brand awareness, get more exposure, generate more leads and increase sales. This course is very interactive and practical. Our training is based on a hands-on, you-can-do-it, how-to-do-it, step-by-step approach.
Social Media Marketing Essentials
Designed to provide you with in-depth practical experience with the relevant skills and tools you need to succeed in today's rapidly moving Social Media Marketing workplace.
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.
- Facebook Marketing with Business Pages
- Visual Marketing on Instagram
- LinkedIn for Networking and Business
- Twitter Marketing for Business
- Video Marketing on YouTube
- Managing your Profiles with Hootsuite
- Top Tools to Use
- Practical Demonstration
Social Media Marketing Analytics
Social media marketing analytics is a set of business and technical activities that define, create, collect, verify or transform social media data into reporting, research, analyses, recommendations, optimizations, predictions, and automations.
Social Media Marketing Strategy
There, are numerous approaches to conducting social media marketing strategy, but at their core, all go through four steps:
1. Identifying the opportunities and/or challenges in a business where online assets can provide a solution;
2. Identifying the unmet needs and goals of the external stakeholders that most closely align with those key business opportunities and/or challenges;
3. developing a vision around how the online assets will fulfill those business and external stakeholder needs, goals, opportunities and challenges,
4. prioritizing a set of online initiatives which can deliver on this vision.
Within each of those stages, a number of techniques and analyses may be employed.
Hugh McCabe is a Digital Marketing Consultant and Professional Trainer based in South Africa. His company provides digital marketing consulting, digital advertising services and training courses for companies that need accelerated business growth. They help to identify a target market, create a brand image, and create and maintain marketing campaigns.
Christo Nel – Director Sales and Marketing UVEX SAFETY: Excellent course! Very relevant to the changing business and social environment around us. Good exposure to the digital ‘’ecosystem’’ we operate in. both professional and socially. Good roadmap provided to navigate our exposure and activity within the digital and social media landscape.
Aifheli Makhwanya – HOD Policy and Research National Film and Video Foundation: A day well spent! I found the social media essentials very relevant to what I want to do more of in thought leadership and for my start-up. Very practical and easy to follow. Thank you!
Sootho Tau – MD ventureOUT: I want to punch myself for only attending this course now! I loved it and I am going to implement all of the things I learnt. Hugh took us through the lessons properly, nothing was rushed. Thank you!
Mathews Selwane – Designer Werksman Reynecke and Dimela Designs: The treatment was so good, I really enjoyed the class. Keep up the good work! The course is useful and I will recommend it to everyone I know and who wants to grow their business online.
Xabiso Matshitiza – LegalWise South Africa: Insightful for a basic start to social media principals. Good overview and holistic approach to strategy with effective use of content generation and different social media networks. Hugh gave affirmation for our company’s direction towards developing a social media strategy. Helpful indeed.
Angeline Khunon – NRF(National Research Foundation): I actually enjoyed the class. I have learnt more about Social media. All the questions I had were answered fully. I like the fact that there is post-support as well. This will assist me if there are other questions that I may have to be answered. Hugh clearly explain/communicate the entire content and it was understandable. I got some ideas to implement when I get back to work. Thank you!
Rego Mavmbela – Marketing Services Manager Eskom: Thanks for a highly interesting and engaging course. I now know how to use basic social media networks well for both myself and for my business.
How do you determine the style required for the course?
For our training to be successful, it’s absolutely essential that we know as much as possible about the individuals involved. We send questionnaires to all delegates to assess their needs and afterwards again to assess development of every course. We also talk at length to individuals and managers to determine the types of personalities we will be training. We then match up the training to the individual. So if, for example, someone is introverted by nature, we’ll provide tools that they’ll be comfortable using.
Is your training suitable for my industry?
Our training has been utilised by just about every industry in Africa, from small start-up businesses looking to improve their online efficiency, through to multinational organisations.
What happens after the training course?
No matter what course you attend you will become a member of Digital Business Academy Community. This gives you access to loads of resources and materials which will enable you to continually develop your knowledge and your company’s performance.