Digital Business Academy focuses on designing and delivering customised training programmes tailored around your organisation’s digital and social business needs.
The areas of focus are flexible, depending on the structure of the team, business objectives and industry sector. Training programs are available in half-day, full-day or multi-day formats.
Over the past 10 years we have trained more than 3500 people from large organisations, PR marketing and advertising agencies, universities, the government and public sector, non-profits and small to medium enterprises.
Our training courses are a popular option for organisations that manage their own digital and social media presence but would benefit from guidance, examples of best practice, or simply need an update on the latest tools and techniques in digital marketing, social media monitoring or customer care.
Training can be delivered anywhere in South Africa which means your company saves money on travel and accommodation.
Training involves standard classroom type activities, which includes lecturing, interactive demonstrations, video, workshops, creativity and networking. Our hands-on approach gives you the knowledge and skills you need to create, implement and measure a cost-effective digital and social media marketing plan, step by step.
Sample Programme Outline
You will study the importance of understanding digital transformation and learn how your business or brand can begin to put a strategy in place to integrate it into areas such as marketing, product development and customer services.
- The Purpose and Objectives of Digital Transformation
General overview of the changing technological economic landscape
- Developing your Digital and Social Presence
Tools and online platforms
- Networking vs. Socializing Online
Being connected has always been a core element of any business success
- Assessment, Monitoring, Reporting
How to assess your digital and social media landscape
- Reporting Tools
Learn about some of the top tools in the industry
- Marketing & Sales (Direct & Indirect)
The changing face of a marketing and PR department
- Product Management & Support
Leveraging social media in product development & support
- Social Strategy and Development
Creating a complete digital business strategy
- Implementation Plan
Tools selection for the digital business strategy
- Human Resource and Human Talent Development
Leveraging social media to find best matching talents and create a better team spirit
- Company Social Media Department
Developing an organisational structure for successful social media engagement
- Digital Media, Social Media & The Law
How it affects your company and employees
- Finance, Budgets, Resources & ROI
The financial side of digital marketing
Training is an investment in your employees and your company. Each situation is different and we will need to talk before we can determine what your specific needs are.
Click here to contact us and learn how we can help you achieve Digital Business Excellence.