Black Friday Special Now Only R8 000!! Offer available 12 – 23 November. Also valid for any 2019 Course Date if booked and paid by 23 Nov. Call us Now!
Click here for our Facebook Ads Course.
Our 3-Day Digital Marketing Courses Johannesburg will give you a complete overview of the digital marketing landscape. You will receive training on the tools and techniques to build and implement a digital marketing strategy in your organization.
Cost: Black Friday Special Now Only R8 000!! Offer available 12 – 23 November. Also valid for any 2019 Course Date if booked and paid by 23 Nov. Call us Now!
Final Course 2018: 26-28 November 2018
2019: 4-6 February, 4-6 March, 1-3 April
Time: Daily 9h00-16h00
Venue: Buon Umore Venue , The Core Centre, Leeuwkop Rd, Sunninghill.
Bookings: Email us at email@example.com
Included: Certificate of completion, printed workbook & notes, lunch and refreshments.
What You Will Learn
The 3-Day Digital Marketing Course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Digital marketing is one of the world’s fastest growing disciplines, and this course will raise your value in the marketplace and prepare you for a career in digital marketing.
Digital Marketing Essentials
Designed to provide you with in-depth practical experience with the relevant skills and tools you need to succeed in today's rapidly moving Digital Marketing workplace.
In digital marketing, website optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
Social Media Marketing
Social media marketing is the use of social media platforms and websites to promote a product or service. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.
- Facebook Marketing with Business Pages
- Visual Marketing on Instagram
- LinkedIn for Networking and Business
- Twitter Marketing for Business
- Video Marketing on YouTube
- Managing your Profiles with Hootsuite
- Top Tools to Use
- Practical Demonstration
Search Engine Optimisation (SEO)
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
Paid Search With Google Ads
Search advertisements are targeted to match key search terms (called keywords) entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for advertisers. Consumers will often use a search engine to identify and compare purchasing options immediately before making a purchasing decision. The opportunity to present consumers with advertisements tailored to their immediate buying interests encourages consumers to click on search ads instead of unpaid search results, which are often less relevant.
Display & Video Advertising
Display advertising is advertising on websites or apps through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.
Email marketing is popular with companies for several reasons:
An exact return on investment can be tracked and has proven to be of high value when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. Advertisers can reach substantial numbers of email subscribers who have opted in to receive the email.
Digital analytics is a set of business and technical activities that define, create, collect, verify or transform digital data into reporting, research, analyses, recommendations, optimizations, predictions, and automations.
There, are numerous approaches to conducting digital strategy, but at their core, all go through four steps:
1. Identifying the opportunities and/or challenges in a business where online assets can provide a solution;
2. Identifying the unmet needs and goals of the external stakeholders that most closely align with those key business opportunities and/or challenges;
3. developing a vision around how the online assets will fulfill those business and external stakeholder needs, goals, opportunities and challenges,
4. prioritizing a set of online initiatives which can deliver on this vision.
Within each of those stages, a number of techniques and analyses may be employed.
Hugh McCabe is a Digital Marketing Consultant and Professional Trainer based in South Africa. His company provides digital marketing consulting and training courses for companies that need accelerated business growth. He has been in the digital marketing industry since 2008 and has extensive knowledge, skills and experience in all the core disciplines of modern marketing.
“Very informative course, Facebook & Google Ads being the most beneficial. Excellent venue. Thank you!”
Manusha Parshotum, Senior Manager, GIBS
“Thank you for a very informative course that further advanced my understanding of the subject and competencies in Digital Marketing. Well done Hugh!”
Bonga Bucibo, Senior Business Analyst, SABC
“It suddenly dawned on me how one can make use of Digital Marketing to benefit a company. The atmosphere during training was relaxed and interactive. I enjoyed the course very much”
Ronny Tshabalala, Marketing and Communications Officer, Walter Sisulu National Botanical Gardens
“I enjoyed the course because it ‘demystified’ the processes behind Digital Marketing. We see AdWords, Facebook ads etc. on a daily basis and this course allowed me to see how it works for myself, and how to use it within business without contacting an outside agency.”
Chad Miller, Digital Content Manager, Lonrho JHB
“It was a very insightful course. The practical delivery was good and experiential for hands-on practice and implementation. It was certainly worthwhile.”
Faith Marck, Manager, OpenServe (Telkom)
“Thank you Digital Business for the hospitality. Hugh first and foremost has extensive knowledge and an excellent approach to Digital Marketing. He is well spoken and thoroughly versed in the technicalities. I will definitely recommend this course.”
Thabiso Bambo, Account Manager, iProspect Search
“Great complete course! Quick and easy explanations of the most important tools and some very useful additional services. Interesting mix of people attending the course.”
Samuel Monthuley, External Relations Consultant, UNHCR Kinshasa DRC
“Thanks Hugh. A very insightful course about Digital Marketing. I recommend attending the 1 Day Social Media course first as a solid foundation on social platforms and development. Really enjoyed the training.”
Wouter Vermaak, Marketing & Social Media Manager, UMS
“I came here knowing just a little about digital marketing and can now proudly say I have gained a lot with regards to using Digital Marketing and Social Media. The course venue was awesome, with very friendly and welcoming staff. The facilitator was eloquent, and he knew his stuff and the course was quite interesting. I would love to do the advanced course.”
Mareitumetse Monyau, Information Officer , Lesotho Electrical Company
“Thoroughly enjoyed the course. Excellent! Would like to do a further course.”
Brigid Jaucst, Marketing & PR Manager, Wiesenhof
“It was a very enlightening course and really opened my eyes to the myriad of possibilities. Hugh is great and really knowledgeable about this industry.”
Robert Haden-Smith, MD Papersmith and Son
“Very insightful and informative course. A lot of education on best practices and know how as to how to effectively use the platforms. Hugh is a great lecturer, always making time to answer questions and show examples on how to be better and the effective use of the platforms.”
Davryl Chetty, Digital Executive, Red Cherry Interactive
How do you determine the style required for the course?
For our training to be successful, it’s absolutely essential that we know as much as possible about the individuals involved. We send questionnaires to all delegates to assess their needs and afterwards again to assess development of every course. We also talk at length to individuals and managers to determine the types of personalities we will be training. We then match up the training to the individual. So if, for example, someone is introverted by nature, we’ll provide tools that they’ll be comfortable using.
Is your training suitable for my industry?
Our training has been utilised by just about every industry in Africa, from small start-up businesses looking to improve their online efficiency, through to multinational organisations.
What happens after the training course?
No matter what course you attend you will become a member of Digital Business Academy Community. This gives you access to loads of resources and materials which will enable you to continually develop your knowledge and your company’s performance.